Hummer
Overview
 
Hummer was a brand of trucks and SUVs, first marketed in 1992 when AM General
AM General
AM General is an American heavy vehicle manufacturer based in South Bend, Indiana. It is best known for the civilian Hummer and the military Humvee, that is assembled in Mishawaka, Indiana...

 began selling a civilian version of the M998 Humvee. In 1998, General Motors
General Motors
General Motors Company , commonly known as GM, formerly incorporated as General Motors Corporation, is an American multinational automotive corporation headquartered in Detroit, Michigan and the world's second-largest automaker in 2010...

 (GM) purchased the brand name and marketed three vehicles: the original Hummer H1
Hummer H1
The Hummer H1 is a civilian off-road vehicle based on the M998 Humvee, which was created by AM General. The vehicle was produced from 1992 through 2006, and was the first of what became the Hummer line...

, based on the Humvee; and the H2
Hummer H2
The Hummer H2 is an SUV and SUT that was marketed by General Motors under the Hummer brand. It is a large truck , while longer, heavier , and taller with room for six passengers , seven passengers in some models. The rearmost part of the H2 SUV was modified to a pickup truck bed for the 2005 H2 SUT...

 and H3
Hummer H3
The Hummer H3 was a crossover SUV/Sport Utility Truck from General Motors' Hummer division introduced in 2005 based on the GMT355 underpinning the Chevrolet Colorado and GMC Canyon compact pickup trucks. Produced at GM's Shreveport, Louisiana factory and the Port Elizabeth plant in South Africa the...

 models that were based on smaller, civilian-market GM platforms
Automobile platform
An automobile platform is a shared set of common design, engineering, and production efforts, as well as major components over a number of outwardly distinct models and even types of automobiles, often from different, but related marques...

.

By 2008, Hummer's viability in the economic downturn was being questioned, and it was placed under review by GM management.
 
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