Hubertus Primus
Encyclopedia
Hubertus Primus is a lawyer
, journalist
and manager. At the present time (2011) he is the Editor-in-Chief of the magazine test and a member of the Management Board of Stiftung Warentest
, the German consumer organisation.
Primus was born in Gersfeld
(Rhön), Germany
, the son of a former mayor of Gersfeld.
After his law studies at the Free University of Berlin
, where he qualified as a lawyer in 1986, Hubertus Primus worked for Rechtsmagazin für die Wirtschaft till 1988, followed by two years as a freelance journalist specialising in legal issues and taxes for the Industriemagazin and Süddeutsche Zeitung
. He then worked for Stiftung Warentest's magazine Finanztest
where he was promoted to its Editor-in-Chief in 1993. In 1999 he became the Editor-in-Chief of Stiftung Warentest's other magazine test and Head of the Publications Division, as well as a member of the Management Board.
In March 2011, it was announced that Hubertus Primus would be appointed Stiftung Warentest's next Executive Director and successor to Werner Brinkmann
as from 2012 – this was confirmed at the annual press conference on 12 May 2011.
Hubertus Primus and his wife, who was also born in Gerlsfeld, have four children. He is a board member of the Berlin
sports club Zehlendorfer Wespen, responsible for marketing
and public relations
.
Lawyer
A lawyer, according to Black's Law Dictionary, is "a person learned in the law; as an attorney, counsel or solicitor; a person who is practicing law." Law is the system of rules of conduct established by the sovereign government of a society to correct wrongs, maintain the stability of political...
, journalist
Journalist
A journalist collects and distributes news and other information. A journalist's work is referred to as journalism.A reporter is a type of journalist who researchs, writes, and reports on information to be presented in mass media, including print media , electronic media , and digital media A...
and manager. At the present time (2011) he is the Editor-in-Chief of the magazine test and a member of the Management Board of Stiftung Warentest
Stiftung Warentest
Stiftung Warentest is a German consumer organisation and foundation involved in investigating and comparing goods and services in an unbiased way. It was founded on 4th. December 1964 by the Federal Republic of Germany as an independent foundation under civil law. It is based in Berlin.- Aims and...
, the German consumer organisation.
Primus was born in Gersfeld
Gersfeld
Gersfeld is a town in the district of Fulda, in Hesse, Germany. It is situated on the Fulda River, in the Rhön Mountains, southeast of Fulda.-References:...
(Rhön), Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
, the son of a former mayor of Gersfeld.
After his law studies at the Free University of Berlin
Free University of Berlin
Freie Universität Berlin is one of the leading and most prestigious research universities in Germany and continental Europe. It distinguishes itself through its modern and international character. It is the largest of the four universities in Berlin. Research at the university is focused on the...
, where he qualified as a lawyer in 1986, Hubertus Primus worked for Rechtsmagazin für die Wirtschaft till 1988, followed by two years as a freelance journalist specialising in legal issues and taxes for the Industriemagazin and Süddeutsche Zeitung
Süddeutsche Zeitung
The Süddeutsche Zeitung , published in Munich, is the largest German national subscription daily newspaper.-Profile:The title literally translates as "South German Newspaper". It is read throughout Germany by 1.1 million readers daily and boasts a relatively high circulation abroad...
. He then worked for Stiftung Warentest's magazine Finanztest
Finanztest
Finanztest is a consumer magazine which focuses on providing objective information about financial services. Together with test it is one of the two main publications of Stiftung Warentest, the German foundation and consumer organisation.-General background:Finanztest was first published in 1991...
where he was promoted to its Editor-in-Chief in 1993. In 1999 he became the Editor-in-Chief of Stiftung Warentest's other magazine test and Head of the Publications Division, as well as a member of the Management Board.
In March 2011, it was announced that Hubertus Primus would be appointed Stiftung Warentest's next Executive Director and successor to Werner Brinkmann
Werner Brinkmann
Werner Brinkmann is the Executive Director and sole member of the Board of Stiftung Warentest, the German foundation and consumer organisation, which was established in 1964.-Early life and education:...
as from 2012 – this was confirmed at the annual press conference on 12 May 2011.
Hubertus Primus and his wife, who was also born in Gerlsfeld, have four children. He is a board member of the Berlin
Berlin
Berlin is the capital city of Germany and is one of the 16 states of Germany. With a population of 3.45 million people, Berlin is Germany's largest city. It is the second most populous city proper and the seventh most populous urban area in the European Union...
sports club Zehlendorfer Wespen, responsible for marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
and public relations
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
.
Selected publications
- Journalismus im Doppelpass von Internet und Zeitschrift, in: Der Kampf um die Öffentlichkeit - Wie das Internet die Macht zwischen Medien, Unternehmen und Verbrauchern neu verteilt, Verlag Luchterhand, Neuwied, Kriftel (2002), pp. 133 to 141
- Der GmbH-Geschäftsführer - Rechte und Pflichten - Gründung und Organisation - Bilanz und Steuern - Formulare und Kosten - Kleinbetriebe und Ein-Mann-GmbH, 5th edition, Heyne, München (2001)
- As editor: Start West - Ratgeber für Unternehmer und Existenzgründer in der DDR - Kredite, Leasing Kooperationen, Joint-Venture, Franchising, Firmenrecht, Service & Adressen, Geoconsult GmbH, Neu-Isenburg (1990)