How to Get Ahead in Advertising
Encyclopedia
How to Get Ahead in Advertising is a 1989
1989 in film
-Events:* Batman is released on June 23, and goes on to gross over $410 million worldwide.* Actress Kim Basinger and her brother Mick purchase Braselton, Georgia, for $20 million...

 British film written and directed by Bruce Robinson
Bruce Robinson
Bruce Robinson is an English director, screenwriter, novelist and actor. He is arguably most famous for writing and directing the cult classic Withnail and I , a film with comic and tragic elements, set in London during the 1960s which drew on his experiences as 'a chronic alcoholic and resting...

 and starring Richard E. Grant
Richard E. Grant
Richard E. Grant is a Swaziland-born British actor, screenwriter and director. His most notable role came in the film Withnail and I. He holds dual British and Swazi citizenship.-Early life:...

 and Rachel Ward
Rachel Ward
Rachel Claire Ward, AM is a British actress, columnist, film director, and screenwriter who has primarily pursued her career in Australia.-Early life:...

. The title is a pun and can be literally taken as "How to Get a Head in Advertising".

Plot

The movie is a farce
Farce
In theatre, a farce is a comedy which aims at entertaining the audience by means of unlikely, extravagant, and improbable situations, disguise and mistaken identity, verbal humour of varying degrees of sophistication, which may include word play, and a fast-paced plot whose speed usually increases,...

 about a mentally unstable advertising executive, Denis Dimbleby Bagley (played by Grant), who suffers a nervous breakdown while making an advert for pimple
Pimple
A pimple, zit or spot is a kind of acne, and one of the many results of excess oil getting trapped in the pores. Some of the varieties are pustules or papules....

 cream. Ward plays his long-suffering but sympathetic wife. Richard Wilson plays John Bristol, Bagley's boss.

Bagley has a crisis of conscience about the ethics of advertising, which leads to mania. He then develops a boil
Boil
A boil, also called a furuncle, is a deep folliculitis, infection of the hair follicle. It is always caused by infection by the bacterium Staphylococcus aureus, resulting in a painful swollen area on the skin caused by an accumulation of pus and dead tissue...

on his right shoulder that comes to life with a face and voice. The voice of the boil, although uncredited, is that of Bruce Robinson. The boil takes a cynical and unscrupulous view of the advertising profession in contrast to Bagley's new-found ethical concerns. Eventually, Bagley decides to have the boil removed in hospital but moments before he is taken into the operating room, the boil quickly grows into a replica of Bagley's head (only with a moustache) and covers Bagley's original head, asking doctors to lance it, which is done since nobody has noticed the switch from left to right nor the new moustache. Bagley, now with the boil head, moustache, and personality (the movie's third personification from Grant after the stressed executive and the raving lunatic) returns home to celebrate his wedding anniversary, with the original head merely resembling a boil on his left shoulder. The "boil" eventually withers but doesn't die, yet Bagley resumes his advertising career rejuvenated and ruthless, although without his wife, who decides to leave his new cruel persona.

External links

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