Hong Kong musical tongue twister
Encyclopedia
A Hong Kong musical tongue twister (Chinese: 急口令) is a melody rhyme that follow a musical tune. Such tongue twisters are extremely short, and contain some addictive background music. Within Hong Kong culture
, they have been classified under the heading of TV theme songs. However, they are not songs written in entirety or featured on any albums. Usually most tunes last no more than 20 seconds. The tunes are used almost exclusively for commercials.
and Joseph Koo
. They were meant to be comedic or cheery in terms of creating a friendly atmosphere for selling the products. This trend was mostly in the 1960s and 1970s. In one of their last concerts together, they re-sang all their tunes in the performance along with a number of recognizable TV theme songs. An example of an advertisement was the Capstan cigarette
brand.
Culture of Hong Kong
The culture of Hong Kong can best be described as a foundation that began with China, and became more influenced by British colonialism. Despite the 1997 transfer of sovereignty to the People's Republic of China, Hong Kong continues to hold an identity of its own.-People in the culture:Most Hong...
, they have been classified under the heading of TV theme songs. However, they are not songs written in entirety or featured on any albums. Usually most tunes last no more than 20 seconds. The tunes are used almost exclusively for commercials.
History
The two famous composers who wrote all the twisters and sang them for broadcasts was Wong JimWong Jim
James Wong Jim was a Cantopop lyricist and writer based primarily in Hong Kong. He was also a well known in Asia as a columnist, actor, film director, screenwriter and talk show hosts. He took part in creative directing positions within the entertainment industry in Hong Kong...
and Joseph Koo
Joseph Koo
Joseph Koo Kar-Fai, MBE, SBS is one of the most respected composers in Hong Kong. He used the pen name Moran for Mandarin songs. He is the younger brother of famous Chinese singer Koo Mei .-Career:...
. They were meant to be comedic or cheery in terms of creating a friendly atmosphere for selling the products. This trend was mostly in the 1960s and 1970s. In one of their last concerts together, they re-sang all their tunes in the performance along with a number of recognizable TV theme songs. An example of an advertisement was the Capstan cigarette
Capstan (cigarette)
Capstan is a brand of unfiltered British cigarettes made by Imperial Tobacco originally launched by W. D. & H. O. Wills in 1894. The brand became less popular when the health effects of tobacco became more widely known, few shops now sell them....
brand.