The Holland cloth, or simply Holland is a plainwoven or dull-finish linen

Linen

Linen is a textile made from the fibers of the flax plant, Linum usitatissimum. Linen is labor-intensive to manufacture, but when it is made into garments, it is valued for its exceptional coolness and freshness in hot weather....

 used as furniture covering or a cotton

Cotton

Cotton is a soft, fluffy staple fiber that grows in a boll, or protective capsule, around the seeds of cotton plants of the genus Gossypium. The fiber is almost pure cellulose. The botanical purpose of cotton fiber is to aid in seed dispersal....

 fabric made more or less opaque by a glazed or unglazed finish (the Holland finish). Originally the name was applied to any fine, plainwoven linens imported from Europe, and particularly from The Netherlands.

Holland is used for window shades, insulation, labels and tags, sign cloth, etc.