Holeproof Hosiery
Encyclopedia
Holeproof Hosiery was a Milwaukee, Wisconsin
firm founded in 1901. The business was built primarily through earnings which were left to
aggregate in the company. Its advertising expenses exceeded $500,000 after 1901, making it a brand name recognized worldwide. The business produced men's and women's hosiery, underwear, lingerie, and men's pajamas. From 1916 - 1925 Holeproof Hosiery sales increased from $2,037,000 to $9,220,000. Net sales totaled $24,435,342 in 1954.
In October 1928 the corporation was sued by Gotham Hosiery, which charged Holeproof with a patent infringement
. At the time Gotham Hosiery controlled the Pointex patents for manufacture of pointed heel hosiery by virtue of the company's purchase of Onyx Hosiery, some
years earlier.
Holeproof Hosiery began making nylon hosiery in January 1940, starting production on eight of its two hundred and thirty machines. The hose were made of a synthetic yarn composed of derivatives of coal and iron manufactured by Du Pont. As a competitive move Holeproof Hosiery reduced prices on its nylons by up to 15% in December 1956.
Holeproof Hosiery was a made division of Julius Kayser & Company after it was acquired for $13 million in August 1955. Kayser manufactured ladies gloves, lingerie, and
hosiery. Holeproof's fixed assets were absorbed by Kayser following a five year period concluding on June 30, 1960.
in 1930, becoming the first manufacturer to produce and market Australian-made self supporting socks. During the 1930s, Holeproof revolutionised the Australian market by promoting their products as a sought after fashion accessory. The Australian company is still in business today, and is owned by Pacific Brands
.
Milwaukee, Wisconsin
Milwaukee is the largest city in the U.S. state of Wisconsin, the 28th most populous city in the United States and 39th most populous region in the United States. It is the county seat of Milwaukee County and is located on the southwestern shore of Lake Michigan. According to 2010 census data, the...
firm founded in 1901. The business was built primarily through earnings which were left to
aggregate in the company. Its advertising expenses exceeded $500,000 after 1901, making it a brand name recognized worldwide. The business produced men's and women's hosiery, underwear, lingerie, and men's pajamas. From 1916 - 1925 Holeproof Hosiery sales increased from $2,037,000 to $9,220,000. Net sales totaled $24,435,342 in 1954.
Company chronology
The first president of the textile interest was Edward Freshl.In October 1928 the corporation was sued by Gotham Hosiery, which charged Holeproof with a patent infringement
Patent infringement
Patent infringement is the commission of a prohibited act with respect to a patented invention without permission from the patent holder. Permission may typically be granted in the form of a license. The definition of patent infringement may vary by jurisdiction, but it typically includes using or...
. At the time Gotham Hosiery controlled the Pointex patents for manufacture of pointed heel hosiery by virtue of the company's purchase of Onyx Hosiery, some
years earlier.
Holeproof Hosiery began making nylon hosiery in January 1940, starting production on eight of its two hundred and thirty machines. The hose were made of a synthetic yarn composed of derivatives of coal and iron manufactured by Du Pont. As a competitive move Holeproof Hosiery reduced prices on its nylons by up to 15% in December 1956.
Holeproof Hosiery was a made division of Julius Kayser & Company after it was acquired for $13 million in August 1955. Kayser manufactured ladies gloves, lingerie, and
hosiery. Holeproof's fixed assets were absorbed by Kayser following a five year period concluding on June 30, 1960.
Australia
In the late 1920’s, a successful hosiery manufacturer, Staley & Staley Ltd, started making ladies hosiery under licence from the Holeproof Hosiery Company in Milwaukee, USA. The company went public in 1929 and opened the first Holeproof mill at Brunswick, VictoriaBrunswick, Victoria
Brunswick is a suburb in Melbourne, Victoria, Australia, 6 km north from Melbourne's central business district. Its Local Government Area is the City of Moreland...
in 1930, becoming the first manufacturer to produce and market Australian-made self supporting socks. During the 1930s, Holeproof revolutionised the Australian market by promoting their products as a sought after fashion accessory. The Australian company is still in business today, and is owned by Pacific Brands
Pacific Brands
Pacific Brands is a major Australian company marketing Berlei, Bonds, Clarks , Dunlop, Everlast, Grosby, Holeproof, Hush Puppies, King Gee, Malvern Star, Sheridan, Slazenger, Sleepmaker and Tontine . It once held the Asian Pacific licence for British Knights footwear. It was formed as a division of...
.