Hit (internet)
Encyclopedia
A hit is a request to a web server
Web server
Web server can refer to either the hardware or the software that helps to deliver content that can be accessed through the Internet....

 for a file (web page
Web page
A web page or webpage is a document or information resource that is suitable for the World Wide Web and can be accessed through a web browser and displayed on a monitor or mobile device. This information is usually in HTML or XHTML format, and may provide navigation to other web pages via hypertext...

, image, JavaScript
JavaScript
JavaScript is a prototype-based scripting language that is dynamic, weakly typed and has first-class functions. It is a multi-paradigm language, supporting object-oriented, imperative, and functional programming styles....

, Cascading Style Sheet, etc.). When a web page is uploaded from a server the number of "hits" or "page hits" is equal to the number of files requested. Therefore, one page load does not always equal one hit because often pages are made up of other images and other files which stack up the number of hits counted. Because one page load does not equal one hit it is an inaccurate measure of a website's popularity or web traffic
Web traffic
Web traffic is the amount of data sent and received by visitors to a web site. It is a large portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit...

. A more accurate measure of web traffic is how many page view
Page view
A page view or page impression is a request to load a single HTML file of an Internet site. On the World Wide Web a 'page' request would result from a web surfer clicking on a link on another 'page' pointing to the 'page' in question. This should be contrasted with a hit, which refers to a...

s a web site has. Hits are useful when evaluating the requirements of your server, depending on the number and size of files which need to be transferred for one request. Servers should be tested to make sure they meet throughput targets (i.e. they should be capable of processing a certain number of 'hits' per second).

Unique hits count the number of different individuals who have generated at least one hit.
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