Heyah is a pay-as-you-go brand offered by Polish

Poland

Poland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...

 GSM provider Polska Telefonia Cyfrowa. The brand was introduced in 2004. Although it is marketed primarily toward young people, it had a substantial effect on the Polish mobile telephony market with its significantly lower prices and one-second billing. Within a month of launch it had attracted over one million users.

External links

• Heyah official website
• Analysis of the effects of Heyah on the Polish market
• Increasing the competition in Polish mobile telecommunication market