Hey, Rube!
Encyclopedia
"Hey, Rube!" is a slang phrase most commonly used in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 by circus
Circus
A circus is commonly a travelling company of performers that may include clowns, acrobats, trained animals, trapeze acts, musicians, hoopers, tightrope walkers, jugglers, unicyclists and other stunt-oriented artists...

 and travelling carnival workers ("carnies
Carny
Carny or carnie is a slang term used in North America and, along with showie, in Australia for a carnival employee, as well as the language they employ...

"), with origins in the middle 19th century. It is a rallying call, or a cry for help, used by carnies in a fight with outsiders. It is also sometimes used to refer to such a fight: "The clown got a black eye in a hey Rube."

In the early days of circuses in America (c. 1800–1860), it was very common for carnies to get into fights with the locals as they travelled from town to town. Circuses were rowdy, loud, and often lewd affairs, where country people could gather, blow off steam, and voice political views. Mark Twain
Mark Twain
Samuel Langhorne Clemens , better known by his pen name Mark Twain, was an American author and humorist...

's classic description of a circus and other shows in Adventures of Huckleberry Finn
Adventures of Huckleberry Finn
Adventures of Huckleberry Finn is a novel by Mark Twain, first published in England in December 1884 and in the United States in February 1885. Commonly named among the Great American Novels, the work is among the first in major American literature to be written in the vernacular, characterized by...

provides illustration. It was a rare show that did not include at least some violence, and this often involved the members of the circus.

When a carnie was attacked or in trouble, he would yell "Hey, Rube!" and all carnies in earshot would rush to his aid. Circus pioneer and legendary clown Dan Rice
Dan Rice
Dan Rice , was an American entertainer of many talents, most famously as a clown, who was pre-eminent before the American Civil War. During the height of his career, Rice was a household name...

 called it "a terrible cry, [meaning] as no other expression in the language does, that a fierce deadly fight is on, that men who are far away from home [travelling circus workers] must band together in a struggle that means life or death to them."

According to authors David Carlyon and Ken Emerson, the origin of the expression can be traced to 1848 when a member of Dan Rice's troupe was attacked at a New Orleans dance house. That man yelled to his friend, named "Reuben", who rushed to his aid. Another explanation is that the name "Rube" is a slang term for country folk (e.g., "Rustic Reubens"), usually shortened to "Rubes".

The Oxford English Dictionary's first entry for "Hey, Rube!" is from 1882, in the Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...

 Times (3 Dec. Suppl. 12/4): "A canvasman watching a tent is just like a man watching his home. He'll fight in a minute if the outsider cuts the canvas, and if a crowd comes to quarrel he will yell, ‘Hey Rube!’ That's the circus rallying cry, and look out for war when you hear it."

The term is still known and used today in circuses, but usually as an allusion to the "glory days" when circuses were rowdy affairs, rather than in actual fights.

Other uses

  • During the Second World War, "Hey Rube!" was the open-microphone radio call issued by Combat Air Directors on American aircraft carriers to alert USN fighters to prepare to defend a task force from enemy air-attack.

  • American author Hunter S. Thompson
    Hunter S. Thompson
    Hunter Stockton Thompson was an American journalist and author who wrote The Rum Diary , Fear and Loathing in Las Vegas and Fear and Loathing on the Campaign Trail '72 .He is credited as the creator of Gonzo journalism, a style of reporting where reporters involve themselves in the action to...

     (1937–2005) wrote a web sports column called "Hey, Rube", for ESPN
    ESPN
    Entertainment and Sports Programming Network, commonly known as ESPN, is an American global cable television network focusing on sports-related programming including live and pre-taped event telecasts, sports talk shows, and other original programming....

     "Page 2," which was later compiled into a book called Hey Rube : Blood Sport, the Bush Doctrine, and the Downward Spiral of Dumbness Modern History from the Sports Desk (2005).


  • Some American renaissance fair
    Renaissance Fair
    A Renaissance fair, Renaissance faire, or Renaissance festival is an outdoor weekend gathering, usually held in the United States, open to the public and typically commercial in nature, which emulates a historic period for the amusement of its guests. Some are permanent theme parks, others are...

    s have adopted the practice of calling "Hey, Rube" when a performer is accosted by unruly patrons.

  • An organization in the 1970s and 1980s that advocated for street performers' rights.
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