Herald AM
Encyclopedia
Herald am is a free daily newspaper distributed at train stations, bus stops, LUAS
Luas
Luas , also promoted in the development stage as the Dublin Light Rail System, is a tram or light rail system serving Dublin, the first such system in the decades since the closure of the last of the Dublin tramways. In 2007, the system carried 28.4 million passengers, a growth of 10% since...

 stations, traffic junctions and high density footpaths in Dublin. Herald am is one of two free newspapers distributed to commuters in Dublin from Monday to Friday. It is owned by Independent Newspapers, and has a daily readership of around 120,000 and a circulation of around 72,000 copies daily.

History

The Herald AM was founded in September 2005 by Independent News & Media
Independent News & Media
Independent News & Media plc , is a media organisation based in Dublin, Ireland, with interests in 22 countries on 4 continents worldwide. The company owns over 200 print titles, more than 130 radio stations, over 100 commercial websites and many billboard locations, and is a leading press player...

. It was launched as a response to the introduction of the Associated Newspapers
Associated Newspapers
Associated Newspapers is a large national newspaper publisher in the UK, which is a subsidiary of the Daily Mail and General Trust. The group was established in 1905 and is currently based at Northcliffe House in Kensington...

 and Metro International
Metro International
Metro International is a Swedish media company based in Luxembourg that publishes the Metro newspapers. Metro International's advertising sales have grown at a compound annual growth rate of 41% since launch of the first newspaper edition in 1995. It is a freesheet, meaning that distribution is...

 owned Metro
Metro (Associated Metro Limited)
Metro is a free daily newspaper in the United Kingdom published by Associated Newspapers Ltd . It is available from Monday to Friday each week on many public transport services across the United Kingdom.-History:The paper was launched in London in 1999, and can now be found in 14 UK urban centres...

newspaper. The Metro is owned in part by the British Daily Mail and carries stories and editorial from the London edition of its sister Metro paper.

The Herald AM newspaper was originally intended to be called Herald Metro. However, legal action from Metro International led to it being renamed "Herald AM" prior to launch. The newspaper also initially carried the words "metro edition" as part of its masthead but dropped this tag during a redesign in April 2006.

Content

The newspaper is a mix of fresh news aimed at its young commuter market and is proving a great succes for both readers and advertisers with an average advertising content of 31%.
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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