Her Campus
Encyclopedia
Her Campus is an online magazine
targeted at the college demographic. The magazine was founded by three Harvard University
undergraduates - Stephanie Kaplan
, Windsor Hanger, and Annie Wang. The women met in 2007, while working on a separate Harvard online publication. In November 2010, Glamour Magazine
honored the women at their Women of the Year Awards ceremony, where they were presented with the Amazing Young Women Award from Chelsea Clinton
. Her Campus is owned and operated by Her Campus Media LLC.
, the Technology and Entrepreneurship Center at Harvard, and the Harvard College Forum. The Challenge develops, showcases, and rewards innovative business ventures presented by students. The team of women proposed a national online magazine for college women, with student branches at colleges and universities across the United States. After their business plan
and proposal received the Harvard Student Agencies Investment Award, they launched Her Campus magazine. The award secured national attention, along with financial assistance and free office space.
and editor-in-chief. Wang rounds out the trio, functioning in the role of Chief Technology Officer and creative director
.
In addition to the online content, the magazine is represented by students at approximately 100 college campuses. These campuses are known as My Campus branches, or subdivisions of the magazine. Each branch has one or two campus correspondent
s that serve as president and editor-in-chief. These correspondents represent the magazine and oversee magazine content, developing featured articles and photos specific to their particular university. The correspondents also recruit fellow student journalists and publicize the website.
Support from influential individuals include board member, Cathryn Cronin Cranston, publisher of the Columbia Journalism Review
. Additionally, Joanna Coles, U.S. editor-in-chief of Marie Claire
, serves as a mentor. These partnerships have allowed Her Campus writers to share their articles with Seventeen Magazine
and The Huffington Post
.
firm. The firm works with commercial businesses and organizations that are interested in reaching college markets. Marketing packages that have been offered include sponsorships in various sections of the magazine, supporting advertisement campaigns, offering give-away promotions, and providing new-product distribution on branch campuses nationwide. Various clients have included New Balance
, Rent The Runway, and Juicy Couture
. The commercial pursuits and public relations side of Her Campus Media have served as catalysts to secure the profitability of the magazine and media firm. Overall, the firm reports over 100,000 hits daily, with a steadily growing readership.
Since the initial launch, Her Campus has been featured and/or mentioned in newspapers and magazines throughout the United States. The knowledge and expertise of the founders of the organization regarding college life has continued to be in high demand. Some of these media outlets requesting interviews and insight have included The New York Times
, Yahoo Finance, CNN Money
, AOL Money College, CBS MoneyWatch, The Boston Globe
, U.S. News & World Report
, Seventeen Magazine, Business Insider
, ABC News Now
, and the FOX
network affiliate
in Boston
.
College Media Matters
She Takes On The World interview
Women Grow Business interview
BNet article
Wallet Pop article
College Media Beat
Online magazine
An online magazine shares some features with a blog and also with online newspapers, but can usually be distinguished by its approach to editorial control...
targeted at the college demographic. The magazine was founded by three Harvard University
Harvard University
Harvard University is a private Ivy League university located in Cambridge, Massachusetts, United States, established in 1636 by the Massachusetts legislature. Harvard is the oldest institution of higher learning in the United States and the first corporation chartered in the country...
undergraduates - Stephanie Kaplan
Stephanie Kaplan
Stephanie Kaplan is a co-founder, chief executive officer, and editor-in-chief of Her Campus, an online magazine targeted toward American college women...
, Windsor Hanger, and Annie Wang. The women met in 2007, while working on a separate Harvard online publication. In November 2010, Glamour Magazine
Glamour (magazine)
Glamour is a women's magazine published by Condé Nast Publications. Founded in 1939 in the United States, it was originally called Glamour of Hollywood....
honored the women at their Women of the Year Awards ceremony, where they were presented with the Amazing Young Women Award from Chelsea Clinton
Chelsea Clinton
Chelsea Victoria Clinton is a television journalist, currently serving as Special Correspondent for NBC News, and philanthropist, working through the Clinton Global Initiative. She is the only child of former U.S...
. Her Campus is owned and operated by Her Campus Media LLC.
Historical background
In January 2009, Kaplan, Hanger, and Wang entered the i3 Innovation Challenge sponsored by Harvard Student AgenciesHarvard Student Agencies
Harvard Student Agencies Inc. is a $6 million non-profit company, it consists of nine different agencies that are each headed by a student manager...
, the Technology and Entrepreneurship Center at Harvard, and the Harvard College Forum. The Challenge develops, showcases, and rewards innovative business ventures presented by students. The team of women proposed a national online magazine for college women, with student branches at colleges and universities across the United States. After their business plan
Business plan
A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals....
and proposal received the Harvard Student Agencies Investment Award, they launched Her Campus magazine. The award secured national attention, along with financial assistance and free office space.
Business overview
The website was launched on September 16, 2009. The online magazine runs feature articles targeted toward college survival. The website is divided into six categories, including style, health, love, life, career, and world. Hanger serves the magazine as the president and publisher, while Kaplan functions as the Chief Executive OfficerChief executive officer
A chief executive officer , managing director , Executive Director for non-profit organizations, or chief executive is the highest-ranking corporate officer or administrator in charge of total management of an organization...
and editor-in-chief. Wang rounds out the trio, functioning in the role of Chief Technology Officer and creative director
Creative Director
A creative director is a position often found within the graphic design, film, music, fashion, advertising, media or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well....
.
In addition to the online content, the magazine is represented by students at approximately 100 college campuses. These campuses are known as My Campus branches, or subdivisions of the magazine. Each branch has one or two campus correspondent
Correspondent
A correspondent or on-the-scene reporter is a journalist or commentator, or more general speaking, an agent who contributes reports to a newspaper, or radio or television news, or another type of company, from a remote, often distant, location. A foreign correspondent is stationed in a foreign...
s that serve as president and editor-in-chief. These correspondents represent the magazine and oversee magazine content, developing featured articles and photos specific to their particular university. The correspondents also recruit fellow student journalists and publicize the website.
Support from influential individuals include board member, Cathryn Cronin Cranston, publisher of the Columbia Journalism Review
Columbia Journalism Review
The Columbia Journalism Review is an American magazine for professional journalists published bimonthly by the Columbia University Graduate School of Journalism since 1961....
. Additionally, Joanna Coles, U.S. editor-in-chief of Marie Claire
Marie Claire
Marie Claire is a monthly women's magazine first published in France but also distributed in other countries with editions specific to them and in their languages. While each country shares its own special voice with its audience, the United States edition focuses on women around the world and...
, serves as a mentor. These partnerships have allowed Her Campus writers to share their articles with Seventeen Magazine
Seventeen (magazine)
Seventeen is an American magazine for teenagers. It was first published in September 1944 by Walter Annenberg's Triangle Publications. News Corporation bought Triangle in 1988, and sold Seventeen to K-III Communications in 1991. Primedia sold the magazine to Hearst in 2003. It is still in the...
and The Huffington Post
The Huffington Post
The Huffington Post is an American news website and content-aggregating blog founded by Arianna Huffington, Kenneth Lerer, and Jonah Peretti, featuring liberal minded columnists and various news sources. The site offers coverage of politics, theology, media, business, entertainment, living, style,...
.
Public relations
In addition to the online magazine, Her Campus Media LLC functions as a marketing and public relationsPublic relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
firm. The firm works with commercial businesses and organizations that are interested in reaching college markets. Marketing packages that have been offered include sponsorships in various sections of the magazine, supporting advertisement campaigns, offering give-away promotions, and providing new-product distribution on branch campuses nationwide. Various clients have included New Balance
New Balance
New Balance Athletic Shoe, Inc. , best known as simply New Balance, is a footwear manufacturer based in Boston, Massachusetts, United States of America. It was founded in 1906 as the New Balance Arch Support Company...
, Rent The Runway, and Juicy Couture
Juicy Couture
Juicy Couture is a contemporary line of both casual and dressy apparel based in Arleta, Los Angeles, California founded by Pamela Skaist-Levy and Gela Nash-Taylor in 1996...
. The commercial pursuits and public relations side of Her Campus Media have served as catalysts to secure the profitability of the magazine and media firm. Overall, the firm reports over 100,000 hits daily, with a steadily growing readership.
Since the initial launch, Her Campus has been featured and/or mentioned in newspapers and magazines throughout the United States. The knowledge and expertise of the founders of the organization regarding college life has continued to be in high demand. Some of these media outlets requesting interviews and insight have included The New York Times
The New York Times
The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...
, Yahoo Finance, CNN Money
CNNMoney.com
CNNMoney.com is the world's largest business website. The site is the online home of Fortune and Money, and serves as CNN.com's exclusive business site. The site, edited by Chris Peacock, together with the three titles, is part of the Fortune|Money Group, and attracts more than 10.8 million unique...
, AOL Money College, CBS MoneyWatch, The Boston Globe
The Boston Globe
The Boston Globe is an American daily newspaper based in Boston, Massachusetts. The Boston Globe has been owned by The New York Times Company since 1993...
, U.S. News & World Report
U.S. News & World Report
U.S. News & World Report is an American news magazine published from Washington, D.C. Along with Time and Newsweek it was for many years a leading news weekly, focusing more than its counterparts on political, economic, health and education stories...
, Seventeen Magazine, Business Insider
Business Insider
Business Insider is a U.S. business/entertainment news website launched in February 2009. Founded by DoubleClick Founder and former C.E.O. Kevin P. Ryan it is the overarching brand beneath which fall the Silicon Alley Insider and Clusterstock verticals...
, ABC News Now
ABC News Now
ABC News Now is an American 24-hour news channel offered via digital television, broadband and streaming video at ABCNews.com and on mobile phones. It delivers breaking news, headline news each half hour, and wide range of entertainment and lifestyle programs. The channel is currently available in...
, and the FOX
WFXT
WFXT is a television station owned and operated by the News Corporation-owned Fox Broadcasting Company, located in Boston, Massachusetts. The station's studio and office facility is in Dedham, Massachusetts, and its transmitter is located in Needham, Massachusetts...
network affiliate
Network affiliate
In the broadcasting industry , a network affiliate is a local broadcaster which carries some or all of the television program or radio program line-up of a television or radio network, but is owned by a company other than the owner of the network...
in Boston
Boston
Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...
.
See also
Ypulse interviewCollege Media Matters
She Takes On The World interview
Women Grow Business interview
BNet article
Wallet Pop article
College Media Beat