Heart East Anglia is an Independent Local Radio

Independent Local Radio

Independent Local Radio is the collective name given to commercial radio stations in the United Kingdom. The same name is used for Independent Local Radio in Ireland.-Development of ILR:...

 station broadcasting to Norfolk

Norfolk

Norfolk is a low-lying county in the East of England. It has borders with Lincolnshire to the west, Cambridgeshire to the west and southwest and Suffolk to the south. Its northern and eastern boundaries are the North Sea coast and to the north-west the county is bordered by The Wash. The county...

 and Suffolk

Suffolk

Suffolk is a non-metropolitan county of historic origin in East Anglia, England. It has borders with Norfolk to the north, Cambridgeshire to the west and Essex to the south. The North Sea lies to the east...

. The station began broadcasting on Friday 3 September 2010 as a result of a merger between Heart Norwich (formerly Radio Broadland) and Heart Ipswich (formerly Radio Orwell and Saxon Radio, latterly SGR FM).

History

The regional station originally broadcast as three separate stations - Radio Orwell served Ipswich and surrounding areas since October 1975. In November 1982, Saxon Radio launched in west Suffolk from studios in Bury St. Edmonds, acting as an effective opt-out service to Orwell. Meanwhile, Radio Broadland began broadcasting to Norfolk and north Suffolk in October 1984.

In 1990, Broadland brought out Suffolk Group Radio

Suffolk Group Radio

Suffolk Group Radio was the parent company for two Independent Local Radio stations serving the county of Suffolk in England.-The Stations:Radio Orwell began transmissions in Ipswich on 28 October 1975. It was one of the original group of ILR stations set up by the Independent Broadcasting...

 (the owners of Radio Orwell and Saxon Radio) and formed the East Anglian Radio Group. Two years later, Orwell and Saxon were merged into SGR FM - which launched a sister station in Essex, SGR Colchester, in October 1993.

By 1996, the GWR Group had brought out the East Anglian Radio Group. In January 2009, both Broadland and SGR were among the first stations to rebranded under the Heart

Heart Network

Heart is a radio network of 17 adult contemporary independent local radio stations in central & southern England and north Wales. Each station broadcasts local breakfast and drive time shows and simulcasts network programming at all other times...

 moniker after GCap Media's takeover by Global Radio

Global Radio

Global Radio UK Ltd. is a British commercial radio company, the largest in the country following acquisitions of Chrysalis Radio and GCap Media.The company's Chief Executive Officer is Stephen Miron, while the Group Chairman is Charles Allen...

 the year before.

On 21 June 2010, Global Radio announced it would merge the five stations as part of plans to reduce the Heart network of stations from 33 to 18. The new station began broadcasting on Friday 3 September 2010 from studios in Norwich, leading to the closure of studios in Ipswich.

Monday–Friday

Time	Main presenter(s)/programme	Location
0100 – 0400	All 80s, All Night (automated)	Leicester Square Leicester Square Leicester Square is a pedestrianised square in the West End of London, England. The Square lies within an area bound by Lisle Street, to the north; Charing Cross Road, to the east; Orange Street, to the south; and Whitcomb Street, to the west... , London London London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
0400 - 0600	Nicola Bonn
0600 – 1000	Rob Chandler & Chrissie Jackson: Heart Breakfast	Norwich Norwich Norwich is a city in England. It is the regional administrative centre and county town of Norfolk. During the 11th century, Norwich was the largest city in England after London, and one of the most important places in the kingdom...
1000 – 1300	Toby Anstis Toby Anstis Toby Anstis is a radio presenter on Global Radio's Heart Network of stations. He presents his morning show weekdays from 10.00am - 1.00pm across the Heart branded network....	Leicester Square Leicester Square Leicester Square is a pedestrianised square in the West End of London, England. The Square lies within an area bound by Lisle Street, to the north; Charing Cross Road, to the east; Orange Street, to the south; and Whitcomb Street, to the west... , London London London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
1300 – 1600	Nick Snaith
1600 – 1900	Chris Marston: Heart Drivetime (Local)	Norwich Norwich Norwich is a city in England. It is the regional administrative centre and county town of Norfolk. During the 11th century, Norwich was the largest city in England after London, and one of the most important places in the kingdom...
1900 – 2200	Simon Dale	Leicester Square Leicester Square Leicester Square is a pedestrianised square in the West End of London, England. The Square lies within an area bound by Lisle Street, to the north; Charing Cross Road, to the east; Orange Street, to the south; and Whitcomb Street, to the west... , London London London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
2200 – 0100	Simon Beale Simon Beale Simon Beale is a radio presenter on the Heart Network which includes London's Heart 106.2.He presents The Late Show Sundays to Thursdays between 10pm and 1am....

Friday variation

Time	Main presenter(s)	Location
1900 - 0000	Club Classics with Simon Dale	Leicester Square Leicester Square Leicester Square is a pedestrianised square in the West End of London, England. The Square lies within an area bound by Lisle Street, to the north; Charing Cross Road, to the east; Orange Street, to the south; and Whitcomb Street, to the west... , London London London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

Saturday

Time	Main presenter(s)/programme	Location
0000 - 0200	Club Classics (automated)	Leicester Square Leicester Square Leicester Square is a pedestrianised square in the West End of London, England. The Square lies within an area bound by Lisle Street, to the north; Charing Cross Road, to the east; Orange Street, to the south; and Whitcomb Street, to the west... , London London London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
0200 – 0600	Vanessa Elms
0600 - 0800	Matt Wilkinson
0800 – 1200	Jonathan Woodward: Heart Breakfast (Local)	Norwich Norwich Norwich is a city in England. It is the regional administrative centre and county town of Norfolk. During the 11th century, Norwich was the largest city in England after London, and one of the most important places in the kingdom...
1200 – 1600	Nick Snaith	Leicester Square Leicester Square Leicester Square is a pedestrianised square in the West End of London, England. The Square lies within an area bound by Lisle Street, to the north; Charing Cross Road, to the east; Orange Street, to the south; and Whitcomb Street, to the west... , London London London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
1600 – 1900	Emma Bunton Emma Bunton Emma Lee Bunton is an English pop singer/songwriter and TV and radio presenter. She was a member of the 1990s girl group, the Spice Girls, in which she was known as Baby Spice as she was the youngest member. In 2010, she joined the judging panel on ITV's Dancing on Ice...
1900 – 0000	Club Classics with Steve Denyer

Sunday

Time	Main presenter(s)/programme	Location
0000 - 0200	Club Classics (automated)	Leicester Square Leicester Square Leicester Square is a pedestrianised square in the West End of London, England. The Square lies within an area bound by Lisle Street, to the north; Charing Cross Road, to the east; Orange Street, to the south; and Whitcomb Street, to the west... , London London London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
0200 – 0600	Vanessa Elms
0600 - 0800	Matt Wilkinson
0800 – 1200	Chris Marston: Heart Breakfast (Local)	Norwich Norwich Norwich is a city in England. It is the regional administrative centre and county town of Norfolk. During the 11th century, Norwich was the largest city in England after London, and one of the most important places in the kingdom...
1200 – 1600	Jason Donovan Jason Donovan Jason Donovan is an Australian actor and singer. He initially achieved fame in the Australian soap opera Neighbours, before beginning a career in music in 1988. In the UK he has sold over 3 million records, and his début album Ten Good Reasons was one of the highest-selling albums of 1989...	Leicester Square Leicester Square Leicester Square is a pedestrianised square in the West End of London, England. The Square lies within an area bound by Lisle Street, to the north; Charing Cross Road, to the east; Orange Street, to the south; and Whitcomb Street, to the west... , London London London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
1600 – 1900	Rich Clarke Richard Clarke (radio personality) Richard "Rich" Clarke is a British radio presenter and DJ from Worcester, England currently employed by Global Radio as a presenter on Capital FM and The Vodafone Big Top 40.-Student radio:...  & Kat Shoob Kat Shoob Katherine 'Kat' Shoob is a British radio presenter on The Vodafone Big Top 40.Shoob modelled for Maxim in September 2006.Shoob presented The Mint, a phone-in quiz that was shown on ITV1 and ITV2... : The Vodafone Freebees Big Top 40
1900 – 2200	Chris Skinner
2200 - 0100	Simon Beale Simon Beale Simon Beale is a radio presenter on the Heart Network which includes London's Heart 106.2.He presents The Late Show Sundays to Thursdays between 10pm and 1am....