Healthy Grown
Encyclopedia
Healthy Grown Potato
Potato
The potato is a starchy, tuberous crop from the perennial Solanum tuberosum of the Solanaceae family . The word potato may refer to the plant itself as well as the edible tuber. In the region of the Andes, there are some other closely related cultivated potato species...

 is an eco-brand that provides high-quality, sustainably grown, packaged, and shipped potatoes to consumers by leveraging integrated pest management
Integrated Pest Management
Integrated pest management is an ecological approach to agricultural pest control that integrates pesticides/herbicides into a management system incorporating a range of practices for economic control of a pest...

 (IPM) farming practices on large scale farms. A certification process is mandatory to market products as Healthy Grown. Through this program, growers implement on-farm conservation to improve biodiversity
Biodiversity
Biodiversity is the degree of variation of life forms within a given ecosystem, biome, or an entire planet. Biodiversity is a measure of the health of ecosystems. Biodiversity is in part a function of climate. In terrestrial habitats, tropical regions are typically rich whereas polar regions...

 and restore native ecosystems on unfarmed parcels of land. All implemented practices are research-based by the University of Wisconsin-Madison and are found to be economically viable and ecologically sound and are supported by various non-governmental organizations. This whole-farm approach takes into consideration practices that consider water quality and soil erosion and has led to a reduced use of nutrients and pesticides. The goals of the Healthy Grown program as set forth in the approved Memorandum of Understanding
Memorandum of understanding
A memorandum of understanding is a document describing a bilateral or multilateral agreement between parties. It expresses a convergence of will between the parties, indicating an intended common line of action. It is often used in cases where parties either do not imply a legal commitment or in...

 include :
  • Promotion of IPM practices
  • Reduced utilization of risky pesticides
  • Improvement of ecosystem biodiversity
    Biodiversity
    Biodiversity is the degree of variation of life forms within a given ecosystem, biome, or an entire planet. Biodiversity is a measure of the health of ecosystems. Biodiversity is in part a function of climate. In terrestrial habitats, tropical regions are typically rich whereas polar regions...

  • Articulated measurement systems of IPM
  • Increased marketplace incentives

Healthy Grown was branded in 2001 by the Wisconsin Potato & Vegetable Growers Association (WPVGA) after collaborations lead to the development of an eco-label for biointensive IPM (bioIPM) grown potatoes set in 2000. The eco-standard for potatoes is divided into three parts: 1) a bioIPM section, 2) a toxicity score, and 3) a natural community standard. In 2001, over 4000 acres became certified for the program, and about 5000 acres meet the certification standard and are labeled as Healthy Grown.

Collaborators

The Healthy Grown Program began as the Wisconsin Eco-Potato collaboration in 1996 that included a group of Wisconsin potato growers, the WPVGA, the World Wildlife Fund (WWF). In 2004, The WPVGA and Defenders of Wildlife signed the Memorandum of Understanding (MOU) listed above. The University of Wisconsin-Madison (UW), International Crane Foundation
International Crane Foundation
The International Crane Foundation is a non-profit organization dedicated to the study and conservation of the 15 species of cranes. Founded in 1973, ICF moved to its current headquarters in Baraboo, Wisconsin, in 1984....

, Defenders of Wildlife
Defenders of Wildlife
Defenders of Wildlife is a United States-based, 501 non-profit organization founded in 1947, "dedicated to the protection of all native animals and plants in their natural communities." The organization is active in political interventions and lobbying aimed at protection of wildlife, and...

, and Michael Fields Institute joined after the MOU was signed.

Parameters for Certification

A third party organization, Protected Harvest
Protected Harvest
Protected Harvest is an American non-profit organization heaquartered in Soquel, California that certifies sustainbly grown crops. The goal of the organization is to provide a standard measurement of what constitutes a sustainable product and use it to assure retailers and consumers that they are...

, audits and certifies all Healthy Grown growers, packers, and shippers each year for sustainable agriculture standards. The audit examines documentation of pesticide records, conservation efforts, and location of growth and distribution of product. Standards include the use of an IPM strategy and use of alternative pesticides than those found the list that include chemicals with high toxicity scores and typically include organophosphate
Organophosphate
An organophosphate is the general name for esters of phosphoric acid. Phosphates are probably the most pervasive organophosphorus compounds. Many of the most important biochemicals are organophosphates, including DNA and RNA as well as many cofactors that are essential for life...

, carbamate
Carbamate
Carbamates are organic compounds derived from carbamic acid . A carbamate group, carbamate ester, and carbamic acids are functional groups that are inter-related structurally and often are interconverted chemically. Carbamate esters are also called urethanes.-Synthesis:Carbamic acids are derived...

, and other product families that have human health risk and endocrine disruption in wildlife. Resistance management strategies include a limited list of allowable pesticides, which reduces the likelihood of resistance development. In addition, accumulated toxicity levels are monitored for long and short season crops. IPM management recommendations for the production system are provided by the University of Wisconsin Research and Extension.
The certification program expanded in 2006 to included a Natural Community Standard which constitute science-based approaches that help implement restoration for native wetland, oak savanna
Oak savanna
An oak savanna is a type of savanna, or lightly forested grassland, where oaks are the dominant tree species. These savannas were maintained historically through wildfires set by lightning, grazing, low precipitation, poor soil, and/or fires set by Native Americans...

, and native prairie communities on privately owned non-agricultural lands on grower farms. Such habitats promote species such as the Karner Blue Butterfly, Sandhill cranes, prairie chickens, and other species that are at risk.
Land on Healthy Grown farms are evaluated in the context of the regional ecosystem and are chosen based on the following parameters:
  • The site fits within the local and regional conservation objectives
  • The site contains remnants of native plant communities or is suitable for restoration of native plant communities
  • The landowner has no plans for development or other use of the site
  • Restoration on the site will be economically sustainable

Recognition

  • USDA Secretary’s Honor Awards for Maintaining and Enhancing the Nation’s Natural Resources and Environment
  • World Wildlife Fund Gift to the Earth Award
  • International IPM Award of Achievement
  • International Crane Foundation Good Egg Award for Excellence

Expansion of Program

In 2010, the Healthy Grown initiative was expanded into other crops. This model considers sustainability on multi-crop farms and provides modules for each specific crop grown. In 2011, crop modules for fresh potatoes, processed green beans, and carrots entered pilot testing. In 2012, modules for sweet corn, peas
PEAS
P.E.A.S. is an acronym in artificial intelligence that stands for Performance, Environment, Actuators, Sensors.-Performance:Performance is a function that measures the quality of the actions the agent did....

, soybeans, and field corn
Field corn
Field corn is maize of varieties that are not, in the United States, grown primarily for consumption as human food in the form of fresh kernels. More than 98% of corn-growing land in the U.S...

will be tested. The model regional approach is also being expanded to a national framework.
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