Hawkeye is a brand of distilled beverage

Distilled beverage

A distilled beverage, liquor, or spirit is an alcoholic beverage containing ethanol that is produced by distilling ethanol produced by means of fermenting grain, fruit, or vegetables...

 made by Luxco

Luxco

Luxco, Inc. is a privately owned producer and marketer of distilled alcoholic beverages and liqueurs. Formerly called the David Sherman Corporation, the Company was renamed in 2006. The company was founded in 1958 in St. Louis, Missouri, by David Sherman Sr. and Paul A. Lux...

 of the United States. Products sold under the Hawkeye name include blended whiskey

Blended whiskey

A blended whisky is the product of blending different types of whiskies and often also neutral and near-neutral spirits, coloring, and flavorings...

, rum

Rum

Rum is a distilled alcoholic beverage made from sugarcane by-products such as molasses, or directly from sugarcane juice, by a process of fermentation and distillation. The distillate, a clear liquid, is then usually aged in oak barrels...

, gin

Gin

Gin is a spirit which derives its predominant flavour from juniper berries . Although several different styles of gin have existed since its origins, it is broadly differentiated into two basic legal categories...

, blue raspberry flavored vodka, and the most popular product, vodka

Vodka

Vodka , is a distilled beverage. It is composed primarily of water and ethanol with traces of impurities and flavorings. Vodka is made by the distillation of fermented substances such as grains, potatoes, or sometimes fruits....

. Hawkeye Vodka is the #3 best selling liquor in Iowa, with 46,329 cases sold in 2008 as of September 1. The light rum and whiskey blend rank #82 and #66 respectively. Hawkeye is marketed towards residents of the Hawkeye state

Hawkeye State

The Hawkeye State is a popular nickname for the state of Iowa. According to the Iowa State web site, "Two Iowa promoters from Burlington are believed to have popularized the name." The nickname was given approval by "territorial officials" in 1838, eight years before Iowa became a state.The two...

, Iowa

Iowa

Iowa is a state located in the Midwestern United States, an area often referred to as the "American Heartland". It derives its name from the Ioway people, one of the many American Indian tribes that occupied the state at the time of European exploration. Iowa was a part of the French colony of New...

. The vodka is popular among college students due to its low price: a 1.75L bottle can be often purchased for between $11 and $13.