Harlow Sculpture Town, is a rebranding exercise for the town of Harlow

Harlow

Harlow is a new town and local government district in Essex, England. It is located in the west of the county and on the border with Hertfordshire, on the Stort Valley, The town is near the M11 motorway and forms part of the London commuter belt.The district has a current population of 78,889...

 in the English county of Essex

Essex

Essex is a ceremonial and non-metropolitan county in the East region of England, and one of the home counties. It is located to the northeast of Greater London. It borders with Cambridgeshire and Suffolk to the north, Hertfordshire to the west, Kent to the South and London to the south west...

.

On 26 March 2009 Harlow Council voted to approve a proposal made by Harlow Art Trust to rebrand Harlow Town as 'Harlow Sculpture Town'. The new title will be used on council and other tourist publications from the Summer of 2009 onwards, and aims to emulate the former name of Harlow (Harlow New Town), whilst also promoting the large collection of public sculpture housed in the town. This collection includes work by major international sculptors such as Auguste Rodin

Auguste Rodin

François-Auguste-René Rodin , known as Auguste Rodin , was a French sculptor. Although Rodin is generally considered the progenitor of modern sculpture, he did not set out to rebel against the past...

, Henry Moore

Henry Moore

Henry Spencer Moore OM CH FBA was an English sculptor and artist. He was best known for his semi-abstract monumental bronze sculptures which are located around the world as public works of art....

, Elizabeth Frink and Barbara Hepworth

Barbara Hepworth

Dame Barbara Hepworth DBE was an English sculptor. Her work exemplifies Modernism, and with such contemporaries as Ivon Hitchens, Henry Moore, Ben Nicholson, Naum Gabo she helped to develop modern art in Britain.-Life and work:Jocelyn Barbara Hepworth was born on 10 January 1903 in Wakefield,...

, amongst others.

In rebranding the town the aim of Harlow Art Trust is to associate Harlow with the name Sculpture Town as readily as the town of Hay-on-Wye

Hay-on-Wye

Hay-on-Wye , often described as "the town of books", is a small market town and community in Powys, Wales.-Location:The town lies on the east bank of the River Wye and is within the Brecon Beacons National Park, just north of the Black Mountains...

 is known as Booktown.http://www.harlowarttrust.org