"Harder Than You Think", was the first single from Public Enemy's 2007 20th anniversary album How You Sell Soul To A Soulless People Who Sold Their Soul?

How You Sell Soul to a Soulless People Who Sold Their Soul?

How You Sell Soul to a Soulless People Who Sold Their Soul??? is the tenth studio album by American hip hop group Public Enemy, released August 7, 2007 on Slam Jamz Recordings in the United States. Its release coincided with the 20th anniversary of their career...

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The song was featured in Eric Koston

Eric Koston

Eric Koston is a Thai American professional skater who grew up in San Bernardino, California.He began skating in 1986 and remains active. He was first sponsored in 1991 and turned pro in 1993. He has been featured in the "Tony Hawk" video game series and "EA" Skate 2 and Skate 3...

's segment in the 2007 skateboarding video "Fully Flared

Fully Flared

Fully Flared is a street skateboarding video by Lakai, directed by Ty Evans, Spike Jonze and Cory Weincheque. In 2007, it won "Best video of the Year" at the Transworld Skateboarding Awards, and Guy Mariano won both "Best Street" and "Best Video Part" at the same event.The video's release was...

". The song and its beat were used by ESPN

ESPN

Entertainment and Sports Programming Network, commonly known as ESPN, is an American global cable television network focusing on sports-related programming including live and pre-taped event telecasts, sports talk shows, and other original programming....

 for the 2011 Big East Men's Basketball Tournament

2011 Big East Men's Basketball Tournament

-Championship Game:* Denotes Overtime Game-Rutgers–St. John's controversy:The second round St. John's-Rutgers game was criticized for poor officiating on the part of veteran officials Jim Burr, Tim Higgins, and Earl Walton. In the final play of the game, Justin Brownlee of St. John's stole an...

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The song is also featured on the soundtrack of the video game Skate 2

Skate 2

Skate 2 is a sandbox skateboarding video game developed by EA Black Box and distributed by Electronic Arts as a sequel to the 2007 game, Skate. Skate 2 was released in January 2009 on PlayStation 3 and Xbox 360.-Plot:...

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The song was later featured heavily in a Fall K-Mart ad as of 9/2011.