Hanako is a Japanese magazine for young women, published by Magazine House since 1988. It features shops, fashion, restaurants and theaters in Tokyo and abroad. The target audience is women in their 20s, who are often working as "office ladies

Office lady

An office lady, often abbreviated OL , is a female office worker in Japan who performs generally pink collar tasks such as serving tea and secretarial or clerical work. Like many unmarried Japanese, OLs often live with their parents well into early adulthood...

" and are unmarried, living with their parents and with a large disposable income and savings.

Hanako has been very influential and is often referred to as a style bible. Businesses featured in the magazine has seen a wave of customers, in Japan and abroad. Its readers and their likes are referred to as Hanako-zoku (literally "Hanako tribe"), the original readership were called the Hanako generation and their perceived irresponsibility is called Hanako syndrome.

Hanako is published exclusively in the Tokyo metropolitan area. Hanako West covers the Kansai region with Osaka

Osaka

is a city in the Kansai region of Japan's main island of Honshu, a designated city under the Local Autonomy Law, the capital city of Osaka Prefecture and also the biggest part of Keihanshin area, which is represented by three major cities of Japan, Kyoto, Osaka and Kobe...

, Kobe

Kobe

, pronounced , is the fifth-largest city in Japan and is the capital city of Hyōgo Prefecture on the southern side of the main island of Honshū, approximately west of Osaka...

 and Kyoto

Kyoto

is a city in the central part of the island of Honshū, Japan. It has a population close to 1.5 million. Formerly the imperial capital of Japan, it is now the capital of Kyoto Prefecture, as well as a major part of the Osaka-Kobe-Kyoto metropolitan area.-History:...

. The male equivalent from the same publisher is Popeye. The name of the magazine is from Hanako

Hanako (given name)

Hanako is a female Japanese given name. The name can have different meanings, one of them being 花子, "flower girl."It is often seen as an archetypal name for girls....

 , is a common Japanese female given name. The logo and cover between 1989 and 1999 were designed by Australian artist Ken Done

Ken Done

Ken Done, AM is an Australian artist best known for his design work. His simple, brightly coloured images of Australian landmarks have adorned a very popular range of clothing and homewares sold under the "Done Design" brand.-Early life:...

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