Halfsies
Encyclopedia
Halfsies was a breakfast cereal
manufactured by Quaker Oats from 1983 through 1984. It was the result of the so-called "sugar backlash" in which the amount of sugar in children's breakfast cereals became an issue. The premise was it contained half the sugar of regular breakfast cereals, and that it was half-corn and half-rice. The cereal nuggets
were shaped as half a normal cereal ring, like the letter C.
It was corn- and rice-based and, essentially, were Cap'n Crunch
(another Quaker Oats product) with half the sugar and a slightly different texture.
The marketing campaign was headed by the King of The Land of Half who presided over The Land of Half. The box featured Half Land where houses, cars, food, etc. were all cut in half (i.e. only half of a house would be present with the walls open on one half and you could see into the house, etc.)
Halfsies were discontinued due to poor sales.
Breakfast cereal
A breakfast cereal is a food made from processed grains that is often, but not always, eaten with the first meal of the day. It is often eaten cold, usually mixed with milk , water, or yogurt, and sometimes fruit but sometimes eaten dry. Some cereals, such as oatmeal, may be served hot as porridge...
manufactured by Quaker Oats from 1983 through 1984. It was the result of the so-called "sugar backlash" in which the amount of sugar in children's breakfast cereals became an issue. The premise was it contained half the sugar of regular breakfast cereals, and that it was half-corn and half-rice. The cereal nuggets
Nuggets
- Music :* Nuggets: Original Artyfacts from the First Psychedelic Era, 1965–1968, a compilation of U.S. psychedelic rock released between 1965 and 1968...
were shaped as half a normal cereal ring, like the letter C.
It was corn- and rice-based and, essentially, were Cap'n Crunch
Cap'n Crunch
Cap'n Crunch is a product line of sweetened corn and oat breakfast cereals introduced in 1963 and manufactured by Quaker Oats Company. Quaker Oats has been a division of PepsiCo since 2001. The product line is heralded by a cartoon mascot named Cap'n Crunch, a sea captain .-Development:Pamela Low,...
(another Quaker Oats product) with half the sugar and a slightly different texture.
The marketing campaign was headed by the King of The Land of Half who presided over The Land of Half. The box featured Half Land where houses, cars, food, etc. were all cut in half (i.e. only half of a house would be present with the walls open on one half and you could see into the house, etc.)
Halfsies were discontinued due to poor sales.