GuideWorks
Encyclopedia
GuideWorks, LLC is the joint venture of Comcast
and Gemstar-TV Guide International
that was formed in April 2004 for the purpose of creating navigation software (also known as Interactive Program Guides) for digital cable television. Comcast owns a majority stake in the venture.
The software developed by GuideWorks is widely deployed in Comcast digital cable systems throughout the USA, and delivers both Video On Demand
and Digital Video Recorder
features to consumers. Gemstar TV Guide markets the GuideWorks software to other cable companies.
Prior to the formation of the joint venture, Gemstar-TV Guide International, Inc developed and marketed the navigation software to Comcast and other cable operators. During this period, the name Iguide became associated with the products, which gained a reputation for strong promotion of advertising similar to the ads that appear on web pages today. This advertising aspect underwent significant deemphasis after the formation of the GuideWorks joint venture in 2004.
Comcast
Comcast Corporation is the largest cable operator, home Internet service provider, and fourth largest home telephone service provider in the United States, providing cable television, broadband Internet, and telephone service to both residential and commercial customers in 39 states and the...
and Gemstar-TV Guide International
Gemstar-TV Guide International
Gemstar-TV Guide International, Inc. was a media company that licensed interactive program guide technology to multichannel operators, such as cable and satellite television providers, and consumer electronics manufacturers, video recorder scheduling code under brands such as VCR Plus, published TV...
that was formed in April 2004 for the purpose of creating navigation software (also known as Interactive Program Guides) for digital cable television. Comcast owns a majority stake in the venture.
The software developed by GuideWorks is widely deployed in Comcast digital cable systems throughout the USA, and delivers both Video On Demand
Video on demand
Video on Demand or Audio and Video On Demand are systems which allow users to select and watch/listen to video or audio content on demand...
and Digital Video Recorder
Digital video recorder
A digital video recorder , sometimes referred to by the merchandising term personal video recorder , is a consumer electronics device or application software that records video in a digital format to a disk drive, USB flash drive, SD memory card or other local or networked mass storage device...
features to consumers. Gemstar TV Guide markets the GuideWorks software to other cable companies.
Prior to the formation of the joint venture, Gemstar-TV Guide International, Inc developed and marketed the navigation software to Comcast and other cable operators. During this period, the name Iguide became associated with the products, which gained a reputation for strong promotion of advertising similar to the ads that appear on web pages today. This advertising aspect underwent significant deemphasis after the formation of the GuideWorks joint venture in 2004.