Guaranteed Music Variety
Encyclopedia
Guaranteed Music Variety (GMV) is the slogan and on-air brand
of several radio stations owned by Midwest Communications
in the Midwest
with a variation on the adult hits
format.
in Duluth, Minnesota
by VP of scrwey formats Jeff McCarthy. The format has since spread throughout the Midwest on several Midwest Communications owned stations.
In February 2006, WZBY in Green Bay
debuted as 99.7 The Bay. Since WZBY's previous rhythmic
format shared much of the music with sister station
WOFM in Wausau, Wisconsin
, which overlaps the Green Bay market.
In March 2006, WOFM-FM Wausau
and its translator flipped to the GMV format as 94.7 The Peak. At this time, WOFM was once again sharing music with WZBY.
Later in 2006, WIZD
in Rudolph, Wisconsin
began simulcast
ing with WOFM again under the name The Valley. WIZD had previously simulcasted oldies station WOFM from the 1990s until 2005 when WOFM flipped to rhythmic
.
Since this time, the format has been spreading to other radio stations that are owned by Midwest Communications.
In June 2008, the first GMV station KDAL-FM
in Duluth, Minnesota
was flipped to an Adult Album Alternative format. At the end of the month WOFM-FM Wausau
and WIZD
in Rudolph, Wisconsin
tweaked their format to 70's-80's classic hits
as "The Valley's Greatest Hits 94.7-99.9."
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
of several radio stations owned by Midwest Communications
Midwest Communications
Midwest Communications, Inc. consists of Midwest Communications, Inc. and WRIG, Inc., which collectively own forty-six radio stations. The Company got its start in Wausau, Wisconsin, with WRIG, Inc. and the acquisition by the D.E. Wright family of a 1400 kHz, 250 watt AM facility from the...
in the Midwest
Midwestern United States
The Midwestern United States is one of the four U.S. geographic regions defined by the United States Census Bureau, providing an official definition of the American Midwest....
with a variation on the adult hits
Adult hits
Adult hits is a radio format, popular in the early 2000s, that does not adhere to a specific music genre, but instead draws from a wider playlist...
format.
Overview
The GMV format was launched in early 2006 on KDAL-FMKDAL-FM
KDAL-FM "Rock 96" is a radio station in Duluth, Minnesota airing a mainstream rock format.KDAL-FM is owned by Midwest Communications, which also owns KDWZ, WDSM, WGEE, KDAL, and KTCO in Duluth...
in Duluth, Minnesota
Duluth, Minnesota
Duluth is a port city in the U.S. state of Minnesota and is the county seat of Saint Louis County. The fourth largest city in Minnesota, Duluth had a total population of 86,265 in the 2010 census. Duluth is also the second largest city that is located on Lake Superior after Thunder Bay, Ontario,...
by VP of scrwey formats Jeff McCarthy. The format has since spread throughout the Midwest on several Midwest Communications owned stations.
In February 2006, WZBY in Green Bay
Green Bay, Wisconsin
Green Bay is a city in and the county seat of Brown County in the U.S. state of Wisconsin, located at the head of Green Bay, a sub-basin of Lake Michigan, at the mouth of the Fox River. It has an elevation of above sea level and is located north of Milwaukee. As of the 2010 United States Census,...
debuted as 99.7 The Bay. Since WZBY's previous rhythmic
Rhythmic Contemporary
Rhythmic contemporary, also known as rhythmic top 40, rhythmic contemporary hit radio or rhythmic crossover, is a music radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and R&B hits. Rhythmic contemporary rarely uses rock music or country music in its airplay, but it may...
format shared much of the music with sister station
Sister station
In broadcasting, sister stations or sister channels are radio and/or television stations operated by the same ownership....
WOFM in Wausau, Wisconsin
Wausau, Wisconsin
Wausau is a city in and the county seat of Marathon County, Wisconsin, United States. The Wisconsin River divides the city. The city is adjacent to the town of Wausau.According to the 2000 census, Wausau had a population of 38,426 people...
, which overlaps the Green Bay market.
In March 2006, WOFM-FM Wausau
Wausau, Wisconsin
Wausau is a city in and the county seat of Marathon County, Wisconsin, United States. The Wisconsin River divides the city. The city is adjacent to the town of Wausau.According to the 2000 census, Wausau had a population of 38,426 people...
and its translator flipped to the GMV format as 94.7 The Peak. At this time, WOFM was once again sharing music with WZBY.
Later in 2006, WIZD
WIZD
WSAU-FM is a radio station broadcasting a News/Talk format, simulcasting WSAU-AM in Wausau. Licensed to Rudolph, Wisconsin, USA, the station serves the Stevens Point-Wisconsin Rapids area...
in Rudolph, Wisconsin
Rudolph, Wisconsin
Rudolph is a village in Wood County, Wisconsin, United States. The population was 423 at the 2000 census. The village is located within the Town of Rudolph-Attractions:* Home of the St. Philip parish grotto and Wonder Cave....
began simulcast
Simulcast
Simulcast, shorthand for "simultaneous broadcast", refers to programs or events broadcast across more than one medium, or more than one service on the same medium, at the same time. For example, Absolute Radio is simulcast on both AM and on satellite radio, and the BBC's Prom concerts are often...
ing with WOFM again under the name The Valley. WIZD had previously simulcasted oldies station WOFM from the 1990s until 2005 when WOFM flipped to rhythmic
Rhythmic Contemporary
Rhythmic contemporary, also known as rhythmic top 40, rhythmic contemporary hit radio or rhythmic crossover, is a music radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and R&B hits. Rhythmic contemporary rarely uses rock music or country music in its airplay, but it may...
.
Since this time, the format has been spreading to other radio stations that are owned by Midwest Communications.
In June 2008, the first GMV station KDAL-FM
KDAL-FM
KDAL-FM "Rock 96" is a radio station in Duluth, Minnesota airing a mainstream rock format.KDAL-FM is owned by Midwest Communications, which also owns KDWZ, WDSM, WGEE, KDAL, and KTCO in Duluth...
in Duluth, Minnesota
Duluth, Minnesota
Duluth is a port city in the U.S. state of Minnesota and is the county seat of Saint Louis County. The fourth largest city in Minnesota, Duluth had a total population of 86,265 in the 2010 census. Duluth is also the second largest city that is located on Lake Superior after Thunder Bay, Ontario,...
was flipped to an Adult Album Alternative format. At the end of the month WOFM-FM Wausau
Wausau, Wisconsin
Wausau is a city in and the county seat of Marathon County, Wisconsin, United States. The Wisconsin River divides the city. The city is adjacent to the town of Wausau.According to the 2000 census, Wausau had a population of 38,426 people...
and WIZD
WIZD
WSAU-FM is a radio station broadcasting a News/Talk format, simulcasting WSAU-AM in Wausau. Licensed to Rudolph, Wisconsin, USA, the station serves the Stevens Point-Wisconsin Rapids area...
in Rudolph, Wisconsin
Rudolph, Wisconsin
Rudolph is a village in Wood County, Wisconsin, United States. The population was 423 at the 2000 census. The village is located within the Town of Rudolph-Attractions:* Home of the St. Philip parish grotto and Wonder Cave....
tweaked their format to 70's-80's classic hits
Classic hits
Classic hits is a radio format which generally includes rock and pop music from 1964 to 1989. The term is sometimes erroneously used as a synonym for the adult hits format, but is more accurately characterized as a contemporary style of the oldies format...
as "The Valley's Greatest Hits 94.7-99.9."
Presentation
GMV stations are primarily automated with occasional voicetracked DJs identifying the station and the songs previously played.Guaranteed Music Variety stations
- KDAL-FMKDAL-FMKDAL-FM "Rock 96" is a radio station in Duluth, Minnesota airing a mainstream rock format.KDAL-FM is owned by Midwest Communications, which also owns KDWZ, WDSM, WGEE, KDAL, and KTCO in Duluth...
"The Bridge" Duluth, MinnesotaDuluth, MinnesotaDuluth is a port city in the U.S. state of Minnesota and is the county seat of Saint Louis County. The fourth largest city in Minnesota, Duluth had a total population of 86,265 in the 2010 census. Duluth is also the second largest city that is located on Lake Superior after Thunder Bay, Ontario,...
- Now a mainstream rockMainstream rockMainstream rock is a radio format used by many commercial radio stations in the United States and Canada.-Format background:...
format. - WZBY "The Bay" Green Bay, WisconsinGreen Bay, WisconsinGreen Bay is a city in and the county seat of Brown County in the U.S. state of Wisconsin, located at the head of Green Bay, a sub-basin of Lake Michigan, at the mouth of the Fox River. It has an elevation of above sea level and is located north of Milwaukee. As of the 2010 United States Census,...
- Now a classic hitsClassic hitsClassic hits is a radio format which generally includes rock and pop music from 1964 to 1989. The term is sometimes erroneously used as a synonym for the adult hits format, but is more accurately characterized as a contemporary style of the oldies format...
format simulcasting WROE. - WOFM "The Valley" Wausau, WisconsinWausau, WisconsinWausau is a city in and the county seat of Marathon County, Wisconsin, United States. The Wisconsin River divides the city. The city is adjacent to the town of Wausau.According to the 2000 census, Wausau had a population of 38,426 people...
- Now an active rockActive rockActive rock is a radio format used by many commercial radio stations across the United States and Canada. Active rock plays contemporary rock artists with a mix of songs common in the classic rock radio format.-Format background:...
format. - WVFM Kalamazoo, MichiganKalamazoo, MichiganThe area on which the modern city stands was once home to Native Americans of the Hopewell culture, who migrated into the area sometime before the first millennium. Evidence of their early residency remains in the form of a small mound in downtown's Bronson Park. The Hopewell civilization began to...
- Tweaked back to an adult contemporary format. - WIZD "The Valley" Stevens Point, WisconsinStevens Point, WisconsinStevens Point is the county seat of Portage County, Wisconsin, United States. Located in the central part of the state, it is the largest city in the county, with a population of 24,551 at the 2000 census...
- Now a WSAU-AM simulcastSimulcastSimulcast, shorthand for "simultaneous broadcast", refers to programs or events broadcast across more than one medium, or more than one service on the same medium, at the same time. For example, Absolute Radio is simulcast on both AM and on satellite radio, and the BBC's Prom concerts are often...
. - WWSYWWSYWWSY is a radio station broadcasting a Adult Hits format. Licensed to Seelyville, Indiana, USA, the station serves the Terre Haute area. The station is currently owned by Midwest Communications, Inc..-History:...
"The Valley" Terre Haute, IndianaTerre Haute, IndianaTerre Haute is a city and the county seat of Vigo County, Indiana, United States, near the state's western border with Illinois. As of the 2010 census, the city had a total population of 60,785 and its metropolitan area had a population of 170,943. The city is the county seat of Vigo County and...
- Now a classic hitsClassic hitsClassic hits is a radio format which generally includes rock and pop music from 1964 to 1989. The term is sometimes erroneously used as a synonym for the adult hits format, but is more accurately characterized as a contemporary style of the oldies format...
format. - WROEWYDRWYDR is a radio station broadcasting a Classic Hits music format simulcasting co-owned WZDR.., licensed to both Neenah and Menasha and transmitting from High Cliff State Park in Northwestern Calumet County, Wisconsin...
"The Bridge" Appleton, WisconsinAppleton, WisconsinAppleton is a city in Outagamie, Calumet, and Winnebago Counties in the U.S. state of Wisconsin. It is situated on the Fox River, 30 miles southwest of Green Bay and 100 miles north of Milwaukee. Appleton is the county seat of Outagamie County. The population was 78,086 at the 2010 census...
- Now a classic hitsClassic hitsClassic hits is a radio format which generally includes rock and pop music from 1964 to 1989. The term is sometimes erroneously used as a synonym for the adult hits format, but is more accurately characterized as a contemporary style of the oldies format...
format.