Griffin-Bacal Advertising
Encyclopedia
Griffin-Bacal Advertising was a global advertising agency
founded in 1978 by Tom Griffin and Joe Bacal. One of their first clients was Hasbro, whom employed their services for coming up with advertising campaigns for several of their toy lines such as "G.I. Joe: A Real American Hero
" and Transformers
. At the company's peak it was the 67th largest advertising company in the world.
In 1994, Griffin Bacal was bought by DDB Worldwide
, but by 2000 Hasbro ceased employing their services. This resulted in Griffin-Bacal laying off two thirds of staff Following these events and the retirement of Tom Griffin and Joe Bacal, DDB's parent company Omnicom decided to merge Griffin Bacal with Moss Dragoti in 2001.
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
founded in 1978 by Tom Griffin and Joe Bacal. One of their first clients was Hasbro, whom employed their services for coming up with advertising campaigns for several of their toy lines such as "G.I. Joe: A Real American Hero
G.I. Joe: A Real American Hero
G.I. Joe: A Real American Hero is a military-themed line of action figures and toys in Hasbro's G.I. Joe franchise. The toyline lasted from 1982 to 1994, producing well over 500 figures and 250 vehicles and playsets. The line reappeared in 1997 and has continued in one form or another to the...
" and Transformers
Transformers
A transformer is a device that transfers electrical energy from one circuit to another by magnetic coupling.Transformer may also refer to:* ASUS Eee Pad Transformer, an Android 3.2 Honeycomb tablet computer manufacturer by Asus...
. At the company's peak it was the 67th largest advertising company in the world.
In 1994, Griffin Bacal was bought by DDB Worldwide
DDB Worldwide
DDB Worldwide Communications Group Inc., known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group Inc, one of the world's largest advertising holding companies...
, but by 2000 Hasbro ceased employing their services. This resulted in Griffin-Bacal laying off two thirds of staff Following these events and the retirement of Tom Griffin and Joe Bacal, DDB's parent company Omnicom decided to merge Griffin Bacal with Moss Dragoti in 2001.