GreenOrder is a consulting firm that works with companies to improve environmental sustainability. It was established in 2000 by Andrew L. Shapiro

Andrew L. Shapiro

Andrew L. Shapiro has been an influential voice on environmental innovation in business for a decade. He has built a career, and a pioneering advisory group, GreenOrder, around the idea that sustainability can be a critical driver of profitable growth....

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Emergence

Shapiro got the idea for GreenOrder from the Wetlands Preserve, a nightclub

Nightclub

A nightclub is an entertainment venue which usually operates late into the night...

 in the TriBeCa

TriBeCa

Tribeca is a neighborhood in Lower Manhattan, New York in the United States. Its name is an acronym based on the words "Triangle below Canal Street", and is properly bounded by Canal Street, West Street, Broadway, and Vesey Street...

 area of New York City

New York City

New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

that was popular in the 1990s. Wetlands Preserve was founded by Shapiro's younger brother, and strove to maintain an environmentally-friendly policy.

Sustainable evolution

Today, GreenOrder is part of LRN, a global company with offices in the U.S., Europe, and Asia. According to Shapiro, what started as a sort of “green dot-com” using the internet to help companies procure products that were environmentally safe and energy efficient became one of the most unique management consulting firms of the world.