GreenNurture
Encyclopedia
GreenNurture is a Tempe, Arizona
based company that helps organizations easily deploy sustainability
programs that reduce wasteful practices and affect their balance sheet – all this while benefiting the environment. It is the first turnkey solution aimed at internalizing a company's efforts to go green.
GreenNurture’s software, powered by a social-media type application, is centered on user-generated feedback, and enables any employee in a company to make valuable suggestions and take actions. The system then tracks the results, provides in-depth reports of the eco-action
s taken, and rewards employees for their participation.
The application, which officially launched at the DEMO Conference
on March 22, 2010, was picked as one of the top five technologies by the Microsoft's Startup Zone Blog.
, a green tech entrepreneur and public speaker on sustainability, who believed that it was necessary to look beyond the Three R's
(Reduce, Reuse, Recycle) that traditionally define the green movement. Since he realized that social media could revolutionize employee engagement, the time was right to turn companies on to sustainability, more specifically Micro-Sustainability
, by letting employees drive the program using social media-based tools. The application includes four more R’s, Rethink, Re-connect, Report, and Reward.
Tempe, Arizona
Tempe is a city in Maricopa County, Arizona, USA, with the Census Bureau reporting a 2010 population of 161,719. The city is named after the Vale of Tempe in Greece. Tempe is located in the East Valley section of metropolitan Phoenix; it is bordered by Phoenix and Guadalupe on the west, Scottsdale...
based company that helps organizations easily deploy sustainability
Sustainability
Sustainability is the capacity to endure. For humans, sustainability is the long-term maintenance of well being, which has environmental, economic, and social dimensions, and encompasses the concept of union, an interdependent relationship and mutual responsible position with all living and non...
programs that reduce wasteful practices and affect their balance sheet – all this while benefiting the environment. It is the first turnkey solution aimed at internalizing a company's efforts to go green.
GreenNurture’s software, powered by a social-media type application, is centered on user-generated feedback, and enables any employee in a company to make valuable suggestions and take actions. The system then tracks the results, provides in-depth reports of the eco-action
Eco-action
An eco-action is any action or activity within a program that is intended to have a positive impact on the environment. For this reason it is often used as a synonym for environmental action....
s taken, and rewards employees for their participation.
The application, which officially launched at the DEMO Conference
DEMO conference
The DEMO conference is a technology conference that focuses on showcasing new products from both entrepreneurs and established companies. It is held by IDG....
on March 22, 2010, was picked as one of the top five technologies by the Microsoft's Startup Zone Blog.
Business model
The genesis of the business idea was formed by Derrick MainsDerrick Mains
Derrick Mains is an entrepreneur, musician, sustainability philosopher, talk-show host, and public speaker. His background includes experience in the fields of logistics, sustainability, software development and fund raising. He has a deep understanding of the recycling industry having been...
, a green tech entrepreneur and public speaker on sustainability, who believed that it was necessary to look beyond the Three R's
Waste hierarchy
The waste hierarchy refers to the 3 Rs of reduce, reuse, recycle, or and [ which classify waste management strategies according to their desirability. The Rs are meant to be a hierarchy, in order of importance...
(Reduce, Reuse, Recycle) that traditionally define the green movement. Since he realized that social media could revolutionize employee engagement, the time was right to turn companies on to sustainability, more specifically Micro-Sustainability
Micro-Sustainability
Micro-sustainability focuses on the small environmental actions that when calculated collectively result in a large environmental impact. Micro-sustainability centers on individual efforts, behavior modification and creating attitudinal changes, which result in an environmentally conscious...
, by letting employees drive the program using social media-based tools. The application includes four more R’s, Rethink, Re-connect, Report, and Reward.
Partners
- RecycleBankRecycleBankRecyclebank is a company headquartered in New York City with offices in Philadelphia and London that rewards people for taking everyday green actions with discounts and deals from thousands of local and national businesses. It does this by measuring the amount of material each home recycles then...
, a rewards company that has a presence in over 35 municipalities in the US, and in the UK. - New Media Marketing, an interactive agency blending new marketing communication technologies with sustainability.
See also
- Micro-SustainabilityMicro-SustainabilityMicro-sustainability focuses on the small environmental actions that when calculated collectively result in a large environmental impact. Micro-sustainability centers on individual efforts, behavior modification and creating attitudinal changes, which result in an environmentally conscious...
- Derrick MainsDerrick MainsDerrick Mains is an entrepreneur, musician, sustainability philosopher, talk-show host, and public speaker. His background includes experience in the fields of logistics, sustainability, software development and fund raising. He has a deep understanding of the recycling industry having been...
- RecycleBankRecycleBankRecyclebank is a company headquartered in New York City with offices in Philadelphia and London that rewards people for taking everyday green actions with discounts and deals from thousands of local and national businesses. It does this by measuring the amount of material each home recycles then...
- Triple Bottom LineTriple bottom lineThe triple bottom line captures an expanded spectrum of values and criteria for measuring organizational success: economic, ecological, and social...
- Corporate Social ResponsibilityCorporate social responsibilityCorporate social responsibility is a form of corporate self-regulation integrated into a business model...
- Eco-actionEco-actionAn eco-action is any action or activity within a program that is intended to have a positive impact on the environment. For this reason it is often used as a synonym for environmental action....
s - Social MediaSocial mediaThe term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...
- Employee engagementEmployee engagementEmployee engagement, also called worker engagement, is a business management concept. An "engaged employee" is one who is fully involved in, and enthusiastic about their work, and thus will act in a way that furthers their organization's interests...