Government-to-Citizen is the communication link between a government and private individuals or residents. Such G2C communication most often refers to that which takes place through Information and Communication Technologies

Information and communication technologies

Information and communications technology or information and communication technology, usually abbreviated as ICT, is often used as an extended synonym for information technology , but is usually a more general term that stresses the role of unified communications and the integration of...

 (ICTs), but can also include direct mail

Direct mail

Advertising mail, also known as direct mail, junk mail, or admail, is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct...

 and media campaigns. G2C can take place at the federal, state, and local levels.
G2C stands in contrast to G2B, or Government-to-Business

Government-to-business

Government-to-Business is the online non-commercial interaction between local and central government and the commercial business sector, rather than private individuals , with the purpose of providing businesses information and advice on e-business 'best practices'.-External links:*, United...

networks.

One such Federal G2C network is USA.gov: the United States' official web portal, though there are many other examples from governments around the world.