Google Webmaster Tools
Encyclopedia
Google Webmaster Tools is a no-charge web service by Google
for webmaster
s. It allows webmasters to check indexing status and optimize visibility
of their websites.
It has tools that let the webmasters:
links that do not convey search engine optimization
authority to the linked site. On the other hand, the list of links generated with a link:somewebsite.com type query are deemed by Google to be "important" links in a controversial way. Google Webmaster Tools, as well as the Google index, seems to routinely ignore link spam.
Google analytics shows total traffic of a website such as clicks to your site regardless of where they came from and what search terms were used. It shows whatever search terms brought up your site in the listings. While your keywords might be there too, many will probably be specific terms or long-tail search terms. There are probably even search terms where Google offered your site even though they don't see a perfect match. If Google thinks the searcher meant something else, maybe they displayed your site for that word or term as a suitable match even though that word is not listed in Webmaster Tools as even being on your site.
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...
for webmaster
Webmaster
A webmaster , also called a web architect, web developer, site author, or website administrator is a person responsible for maintaining one or many websites...
s. It allows webmasters to check indexing status and optimize visibility
Search engine optimization
Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results...
of their websites.
It has tools that let the webmasters:
- Submit and check a sitemap
- Check and set the crawl rate, and view statistics about how GooglebotGooglebotGooglebot is the search bot software used by Google, which collects documents from the web to build a searchable index for the Google search engine....
accesses a particular site - Generate and check a robots.txt file. It also helps to discover pages that are blocked in robots.txt by chance.
- List internal and external pages that link to the site
- See what keyword searches on Google led to the site being listed in the SERPs, and the click through rates of such listings
- View statistics about how Google indexes the site, and if it found any errors while doing it
- Set a preferred domain (e.g. prefer example.com over www.example.com or vice versa), which determines how the site URL is displayed in SERPs
Criticism and controversy
The list of inbound links on Google Webmaster Tools is generally much larger than the list of inbound links that can be discovered using the link:somewebsite.com search query on Google itself. Google is tight lipped about the discrepancy. The list on Google Webmaster Tools includes nofollowNofollow
nofollow is a value that can be assigned to the rel attribute of an HTML a element to instruct some search engines that a hyperlink should not influence the link target's ranking in the search engine's index...
links that do not convey search engine optimization
Search engine optimization
Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results...
authority to the linked site. On the other hand, the list of links generated with a link:somewebsite.com type query are deemed by Google to be "important" links in a controversial way. Google Webmaster Tools, as well as the Google index, seems to routinely ignore link spam.
Google Webmaster Tool VS Google Analytics
Google Webmaster Tool shows traffic for each keyword separately, it give more information about website performance according to Google search query. This tool does not cover search query result from others search engine, such as Bing, Yahoo and Baidu.Google analytics shows total traffic of a website such as clicks to your site regardless of where they came from and what search terms were used. It shows whatever search terms brought up your site in the listings. While your keywords might be there too, many will probably be specific terms or long-tail search terms. There are probably even search terms where Google offered your site even though they don't see a perfect match. If Google thinks the searcher meant something else, maybe they displayed your site for that word or term as a suitable match even though that word is not listed in Webmaster Tools as even being on your site.