Google Grants is a donation program that distributes free in-kind advertising to select 501(c)(3) non profit organizations. Participating non profit organizations are eligible to receive up to $10,000 per month in in-kind advertising within the Google AdWords search engine marketing

Search engine marketing

Search engine marketing, , is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages through the use of paid placement, contextual advertising, and paid inclusion...

 platform. As of June 2010, Google

Google

Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...

 has awarded over $600 million in grant

Grant (money)

Grants are funds disbursed by one party , often a Government Department, Corporation, Foundation or Trust, to a recipient, often a nonprofit entity, educational institution, business or an individual. In order to receive a grant, some form of "Grant Writing" often referred to as either a proposal...

 money to non profit organizations.

Eligibility

Google specifies a number of organizational criteria in order to be eligible for a Google Grant, including:

• Participation in the Google for Nonprofits program
• Current 501(c)(3) status
• Organization website
  Website
  A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...
  
  to which you can link your ads

Application and Management

Eligible non profit organizations can apply for a Google Grant online. The application process can take up to 6 months and is administered by the Google for Nonprofits team. Upon receipt of a Google Grant the grantee is responsible for setting up and managing their Google Grant AdWords account, including its various campaigns, ad groups, ads and keywords. Most Google Grant recipients choose to manage their grant independently, while others seek search engine marketing consultants to optimize their grant performance.