Golden Nuggets
Encyclopedia
Golden Nuggets is a children's breakfast cereal
sold in the UK
and Ireland
by Cereal Partners
(under the Nestlé
brand). It is made mainly from cereal grains, sugar and honey, formed into large yellow crunchy balls. It has a sweet, slightly honey-like flavour, similar to Sugar Puffs
.
. They were then withdrawn from the UK market in the late 1970s.
However, they were brought back to the UK in 1999 with a £1 million advertising campaign, perhaps in response to demand from people who had enjoyed them in the 1970s and now had their own children.
The cereal is marketed with the slogan "They Taste Yeee Haaa!!" (Previously "They're honey-crunchin' good!").
In 2002, as part of Nestlé's Lilo & Stitch
promotion, chocolate-flavoured nuggets were mixed in with the Golden Nuggets (according to Klondike Pete in the ads during this time, this was Stitch's work, saying that "That rascal Stitch has gotten some of these Golden Nuggets chocolatey!")
Breakfast cereal
A breakfast cereal is a food made from processed grains that is often, but not always, eaten with the first meal of the day. It is often eaten cold, usually mixed with milk , water, or yogurt, and sometimes fruit but sometimes eaten dry. Some cereals, such as oatmeal, may be served hot as porridge...
sold in the UK
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
and Ireland
Republic of Ireland
Ireland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,...
by Cereal Partners
Cereal Partners Worldwide
Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé, established in 1991 to produce breakfast cereals. The company is headquartered in Lausanne, Switzerland, and markets cereals in more than 130 countries Cereal Partners Worldwide S.A. is a joint venture between...
(under the Nestlé
Nestlé
Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...
brand). It is made mainly from cereal grains, sugar and honey, formed into large yellow crunchy balls. It has a sweet, slightly honey-like flavour, similar to Sugar Puffs
Sugar Puffs
Sugar Puffs are a honey-flavoured breakfast cereal made from sugar-coated wheat sold in the United Kingdom. For many years it was made by the Quaker Oats Company but in 2006 it was sold to Big Bear t/a Honey Monster Foods, based in Leicester...
.
History
Golden Nuggets were introduced in the 1970s in the UK and the United States, manufactured by NabiscoNabisco
Nabisco is an American brand of cookies and snacks. Headquartered in East Hanover, New Jersey, the company is a subsidiary of Illinois-based Kraft Foods. Nabisco's plant in Chicago, a production facility at 7300 S...
. They were then withdrawn from the UK market in the late 1970s.
However, they were brought back to the UK in 1999 with a £1 million advertising campaign, perhaps in response to demand from people who had enjoyed them in the 1970s and now had their own children.
Marketing
The packaging features various cartoon characters (drawn by Gary Dunn): Klondike Pete (a gold prospector who mines Golden Nuggets), his mule Pardner, his enemies; two claim-jumpers named Plum Loco Louie and Boot Hill Bob (jointly "The Breakfast Bandits"), and a Golden Nuggets Bee.http://www.lavasurfer.com/cereal-nestle-nabisco.html. The box also sometimes features puzzles suited to the 7-12 year old range.The cereal is marketed with the slogan "They Taste Yeee Haaa!!" (Previously "They're honey-crunchin' good!").
In 2002, as part of Nestlé's Lilo & Stitch
Lilo & Stitch
This article is about the movie. For the television series, see Lilo & Stitch: The Series.Lilo & Stitch is a 2002 American animated feature produced by Walt Disney Feature Animation and released on June 21, 2002...
promotion, chocolate-flavoured nuggets were mixed in with the Golden Nuggets (according to Klondike Pete in the ads during this time, this was Stitch's work, saying that "That rascal Stitch has gotten some of these Golden Nuggets chocolatey!")