Go2
Encyclopedia
go2 Media is a mobile media company based in Boston, Massachusetts. go2 Media operates go2.com, a mobile entertainment guide that provides users with movie times, concert information, tv listings, local event listings and entertainment recommendations from the go2 national network of local editors. go2 has numerous ‘deck’ or menu placements on the wireless web menus of AT&T
, Boost Mobile
, Cricket Mobile, MetroPCS
, Sprint Nextel
, Verizon Wireless
, and Virgin Mobile
. It has been ranked as a top 20 mobile Media brand by Nielsen Mobile since 2006.
go2 Media has created a local marketplace to connect local advertisers with people seeking local information on their phones. By working with yellow page listing providers, mobile coupon services, group discounts and deals programs, local directories, event promoters and other local advertiser sources, go2 has aggregated hundreds of thousands of advertisers looking to attract local customers. go2 distributes its local content and local advertising to publishers through a location based publishing platform.
(WAP) mobile websites. In May, 2002, go2 and AT&T launched the world’s first mobile Location Based Services application that used Automatic Location Identification (ALI) technologies mandated by the FCC. go2 users were able to use AT&T’s ALI to determine their location and search near that location to obtain a list of requested locations (stores, restaurants, etc.) ranked by proximity to the ALI provide by the AT&T wireless network.
In 2007 go2 sold its mobile media business to Boston based 80108 Media, backed by General Catalyst. 80108 Media changed its name to go2 Media and currently operates all of go2’s websites and business from its offices in Boston, MA.
AT&T
AT&T Inc. is an American multinational telecommunications corporation headquartered in Whitacre Tower, Dallas, Texas, United States. It is the largest provider of mobile telephony and fixed telephony in the United States, and is also a provider of broadband and subscription television services...
, Boost Mobile
Boost Mobile
Boost Mobile is a brand of wireless prepay service run by Sprint Nextel, operating within the Sprint Prepaid Group along with Virgin Mobile USA, Assurance Wireless, and payLo by Virgin Mobile. Boost Mobile uses GSMand iDEN networks...
, Cricket Mobile, MetroPCS
MetroPCS
MetroPCS Communications, Inc. , formerly known as General Wireless, Inc., is an American mobile phone service provider. It operates the fifth largest mobile telecommunications network in the US, with 8.9 million subscribers as of May 2011...
, Sprint Nextel
Sprint Nextel
Sprint Nextel Corporation is an American telecommunications company based in Overland Park, Kansas. The company owns and operates Sprint, the third largest wireless telecommunications network in the United States, with 53.4 million customers, behind Verizon Wireless and AT&T Mobility...
, Verizon Wireless
Verizon Wireless
Cellco Partnership, doing business as Verizon Wireless, is one of the largest mobile network operators in the United States. The network has 107.7 million subscribers as of 2011, making it the largest wireless service provider in America....
, and Virgin Mobile
Virgin Mobile
Virgin Mobile is a brand used by many mobile phone service providers across the globe; its headquarters are based in the United Kingdom. Virgin Mobile has local operations in Australia, Canada, France, India, South Africa, Greece, United Kingdom and the United States. It briefly also had operations...
. It has been ranked as a top 20 mobile Media brand by Nielsen Mobile since 2006.
go2 Media has created a local marketplace to connect local advertisers with people seeking local information on their phones. By working with yellow page listing providers, mobile coupon services, group discounts and deals programs, local directories, event promoters and other local advertiser sources, go2 has aggregated hundreds of thousands of advertisers looking to attract local customers. go2 distributes its local content and local advertising to publishers through a location based publishing platform.
History
go2 was founded and launched by Lee Hancock in 1999 with over 300 Wireless Application ProtocolWireless Application Protocol
Wireless Application Protocol is a technical standard for accessing information over a mobile wireless network.A WAP browser is a web browser for mobile devices such as mobile phones that uses the protocol.Before the introduction of WAP, mobile service providers had limited opportunities to offer...
(WAP) mobile websites. In May, 2002, go2 and AT&T launched the world’s first mobile Location Based Services application that used Automatic Location Identification (ALI) technologies mandated by the FCC. go2 users were able to use AT&T’s ALI to determine their location and search near that location to obtain a list of requested locations (stores, restaurants, etc.) ranked by proximity to the ALI provide by the AT&T wireless network.
In 2007 go2 sold its mobile media business to Boston based 80108 Media, backed by General Catalyst. 80108 Media changed its name to go2 Media and currently operates all of go2’s websites and business from its offices in Boston, MA.