Giga Pudding is a dessert creation kit manufactured by the Japanese toy company Takara Tomy

Takara Tomy

is a Japanese toy, children's merchandise and entertainment company created from the March 2006 merger of two companies:  Tomy and long-time rival, Takara...

 first released in 2008. The product itself comes with all the ingredients required, and a large bucket to prepare in and create a twenty serving crème caramel meant to be shared. Giga pudding became the subject of an internet meme

Meme

A meme is "an idea, behaviour or style that spreads from person to person within a culture."A meme acts as a unit for carrying cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena...

 on the 30th of November 2010, when 4chan

4chan

4chan is an English-language imageboard website. Launched on October 1, 2003, its boards were originally used for the posting of pictures and discussion of manga and anime...

's moderators embedded a clip of a Giga Pudding commercial across the individual imageboards and a wordfilter

Wordfilter

A wordfilter is a script typically used on Internet forums or chat rooms that automatically scans users' posts or comments as they are submitted and automatically changes or censors particular words or phrases.The most primitive wordfilters search only for a specific string and replaces it...

that turned all of its user's posts into an endless sequence of "PUDDI".