GetGlue is an entertainment-based social networking website for mobile devices. Users "check-in" to the entertainment that they consume using a website, mobile website, or a device-specific application.

The service was launched in October 2008 by AdaptiveBlue, a NYC-based company.

In November 2010 GetGlue was called a leader in the emerging social entertainment market by Bloomberg.

GetGlue partners include 20th Century Fox, AMC, ABC Family, Disney Theatrical, Discovery, ESPN, FOX, Food Network, Hachette, HBO, HGTV, MTV, MSNBC, Showtime, Penguin, PBS, Random House, Simon and Schuster, Syfy, Sony Pictures, Travel Channel, USA Network, Universal Pictures, and Warner Bros. theatrical.

Features

After checking-in users receive points and may earn virtual stickers, receive recommendations, and can earn discounts for entertainment companies.
Once a month, users can request to have real versions of the stickers they earn online mailed to them for no cost. Stickers are typically mailed in batches of approximately 20.

Since March 2011, GetGlue included Foursquare check-ins enabling users to say what they're watching and where.

In September 2011, GetGlue partnered with DirecTV

DirecTV

DirecTV is an American direct broadcast satellite service provider and broadcaster based in El Segundo, California. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States, Latin America, and the Anglophone Caribbean. ...

 to enable users to check-in via on-screen controls, its first partnership with a pay-TV service. Users can also see their friends' streams and switch to their channels.

Growth

On February 27, 2011, GetGlue saw over 31,000 check-ins at the Oscars.
In June 2011, the record for Most Check-Ins to a TV Show was broken during the premiere of True Blood Season 4 on HBO. Over 38,000 people checked in and earned a sticker.

Funding

Union Square Ventures

Union Square Ventures

Union Square Ventures is a venture capital firm based in New York City, New York, United States.The firm was founded by Fred Wilson and Brad Burnham in 2004...

 led the Series A round

Series A round

A Series A round is the name typically given to a company's first significant round of venture funding in the Silicon Valley model of startup company formation....

 in 2007. Union Square Ventures and RRE Ventures

RRE Ventures

RRE Ventures is a venture capital firm focused on investments across several disciplines, including software, internet, mobile, financial services, environmental, and other related technologies, primarily within the United States, and especially in and around New York...

 invested a total of $4.5 million in the Series B round of October 2008. Time Warner

Time Warner

Time Warner is one of the world's largest media companies, headquartered in the Time Warner Center in New York City. Formerly two separate companies, Warner Communications, Inc...

led the $6 million Series C round of funding in December 2010, with participation from previous investors RRE Ventures and Union Square Ventures.