George Newall enrolled at Florida State University

Florida State University

The Florida State University is a space-grant and sea-grant public university located in Tallahassee, Florida, United States. It is a comprehensive doctoral research university with medical programs and significant research activity as determined by the Carnegie Foundation...

 in 1955. He studied composition with John Boda

John Boda

John Boda was a professor of music theory, composition and piano at Florida State University in Tallahassee, Florida between 1947 and 2001. His papers and collection are at the Warren D. Allen Music Library....

, winning Florida
Composers League awards in 1958, 1959, and 1960.

While Co-Creative Director of McCaffrey & McCall, Newall "invented" HaiKarate, an off-the-wall spoof of cliché after shave lotion advertising. Hai Karate became the most successful men's toiletry introduction of the sixties.

In 1970, Newall became the catalyst in the creation of ABC

American Broadcasting Company

The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...

's Schoolhouse
Rock. The McCaffrey & McCall President, David McCall, asked him to help
develop the concept of setting rote learning to rock music

Rock music

Rock music is a genre of popular music that developed during and after the 1960s, particularly in the United Kingdom and the United States. It has its roots in 1940s and 1950s rock and roll, itself heavily influenced by rhythm and blues and country music...

. Newall found
Bob Dorough

Bob Dorough

Bob Dorough is an American bebop and cool jazz pianist, composer and vocalese singer.He worked with Miles Davis and Allen Ginsberg, and his adventurous style was an influence on Mose Allison, among other singers...

, a composer of uniquely eccentric jazz

Jazz

Jazz is a musical style that originated at the beginning of the 20th century in African American communities in the Southern United States. It was born out of a mix of African and European music traditions. From its early development until the present, jazz has incorporated music from 19th and 20th...

 tunes and lyrics and
introduced him to McCall and Newall's creative partner, Art director cartoonist
Tom Yohe. Later that year, the group took their educational idea
to Disney CEO Michael Eisner

Michael Eisner

Michael Dammann Eisner is an American businessman. He was the chief executive officer of The Walt Disney Company from 1984 until 2005.-Early life:...

, then Director of Children's Programming at
the ABC Television Network. Eisner immediately bought the idea and in
1972, 3-minute Schoolhouse Rock! segments starting running on ABC seven
times each weekend.

In 1978, Newall left McCaffrey & McCall with his Co-Creative Director,
Tom Yohe, to start Newall & Yohe, Inc., intent on producing animated
educational programs for commercial television. In addition to winning four
Emmy

Emmy Award

An Emmy Award, often referred to simply as the Emmy, is a television production award, similar in nature to the Peabody Awards but more focused on entertainment, and is considered the television equivalent to the Academy Awards and the Grammy Awards .A majority of Emmys are presented in various...

s for Schoolhouse Rock!

Schoolhouse Rock!

Schoolhouse Rock! is an American interstitial programming series of animated musical educational short films that aired during the Saturday morning children's programming on the U.S. television network ABC. The topics covered included grammar, science, economics, history, mathematics, and civics...

, Newall & Yohe also won an Emmy for
Drawing Power, a Saturday morning educational series they created for
NBC

NBC

The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

. Newall & Yohe won numerous other awards for its work, including
Emmy nominations for its Nutrition Spots for ABC, The Metric Marvels

The Metric Marvels

The Metric Marvels is a series of seven animated educational shorts featuring songs about meters, liters, Celsius, and grams, designed to teach American children how to use the metric system. They were produced by Yohe & Newall, the same advertising agency which produced ABC's popular Schoolhouse...

for NBC, "When You Turn Off Your Set, Turn On a Book" for NBC, and an
Action for Children's Television Act Award for (in the words of the
citation): "Cartoons with a Conscience," animated segments in "Drawing
Power," which prove that cartoons can be nonracist, nonsexist,
informative... and funny."