George Batten was a former Ayer employee who opened the George Batten Newspaper Advertising Agency on Park Row

Park Row (Manhattan)

Park Row is a street located in the Financial District of the New York City borough of Manhattan. It was previously called Chatham Street and during the late 19th century it was nicknamed Newspaper Row, as most of New York City's newspapers located on the street to be close to the action at New...

 in New York City

New York City

New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

 in 1891. Fiercely religious and humorless, he endeavored to make his advertisements 100% accurate. His values and personal dignity are credited with adding respectability to the advertising profession. His $8 million billing agency was merged with the $23 million Barton, Durstine & Osborn (BDO) in 1928, after both agencies had moved into the new office building at 383 Madison Avenue

Madison Avenue (Manhattan)

Madison Avenue is a north-south avenue in the borough of Manhattan in New York City, United States, that carries northbound one-way traffic. It runs from Madison Square to the Madison Avenue Bridge at 138th Street. In doing so, it passes through Midtown, the Upper East Side , Spanish Harlem, and...

, to create BBDO

BBDO

BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency began in 1891 with George Batten's Batten Company, and later in 1928, through a merger of BDO and Batten Co. the agency became BBDO...

. Batten is perhaps best known for overseeing advertising for the West Anderson Pork Pie Company, which caused a furor in his native Jersey.