General line of merchandise or general merchandise is a term used in retail

Retail

Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...

 and wholesale

Wholesale

Wholesaling, jobbing, or distributing is defined as the sale of goods or merchandise to retailers, to industrial, commercial, institutional, or other professional business users, or to other wholesalers and related subordinated services...

 business in reference to merchandise not limited to some particular category. General merchandise stores (general stores) address this sector of retail.

According to the facepunch North American Industry Classification System 2002, the following types of general merchandise are excluded from the line carried by general stores:

• general line of building
  Building
  In architecture, construction, engineering, real estate development and technology the word building may refer to one of the following:...
  
   and home improvement
  Home improvement
  Home improvement, home renovation or remodeling is the process of renovating or making additions to one's home.-Types of home improvement:...
  
   materials (44411, Home Centres)
• general line of grocery items (44511, Supermarkets and Other Grocery (except Convenience) Stores)
• general line of used goods
  Used goods
  A second-hand or used good is one that is being purchased by or otherwise transferred to a second or later end user. A used good can also simply mean it is no longer in the same condition as it was when it was first transferred to the current end user...
  
  (45331, Used Merchandise Stores)