Gemvara is a Boston-based start-up and retailer which focuses on high end fully customizable jewelry. Gemvara has raised over $25 million. The founder and president of the company Matt Lauzon started Gemvara as an undergraduate at Babson College.

Gemvara is located in Boston's financial district where they moved from the office in Lexington, MA. Gemvara is currently home to 40 employees. Gemvara was incubated out of Lexington, MA by Highland Capital Partners

Highland Capital Partners

Highland Capital Partners is a venture capital firm that focuses on investments in seed, early, and growth stage companies in the communications, consumer, digital media, healthcare, and information technology sectors. The firm's partners include: Peter Bell, Sean Dalton, Bob Davis, Richard de...

 which is a venture capital firm stemming from Canaan Partners

Canaan Partners

Canaan Partners is a multi-billion dollar global venture capital firm focusing on investments in early stage companies in the technology and healthcare sectors....

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During the early days of Gemvara Matt signed up a variety of 50 Jewelers and found that customers enjoyed the idea of online jewelry customization. This caused the Gemvara business plan to shift gears quite a bit.