The Gay Financial Network was created by Walter Schubert in April 1998. It aims at singling out businesses which practise discrimination with regards to sexual orientation. It was the first gay-specific company to be advertised in The Wall Street Journal

The Wall Street Journal

The Wall Street Journal is an American English-language international daily newspaper. It is published in New York City by Dow Jones & Company, a division of News Corporation, along with the Asian and European editions of the Journal....

, on February 18, 2000. It has been seen as an example of the merging of gay activism with gay marketing.