Gabor Granger
Encyclopedia
The Gabor Granger method is a method to determine the price for a new product or service. It was developed in the 1960s by Clive Granger
Clive Granger
Sir Clive William John Granger was a British economist, who taught in Britain at the University of Nottingham and in the U.S.A. at the University of California, San Diego. In 2003, Granger was awarded the Nobel Memorial Prize in Economic Sciences, in recognition that he and his co-winner, Robert F...

 and André Gabor.
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