GMTV2
Encyclopedia
CITV Breakfast is a British
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 digital television station owned by ITV Breakfast Limited
ITV Breakfast
ITV Breakfast Limited is the national ITV breakfast television contractor, broadcasting in the United Kingdom...

, a consortium of ITV plc
ITV plc
ITV plc is a British media company that operates 12 of the 15 regional television broadcasters that make up the ITV Network, the oldest and largest commercial terrestrial television network in the United Kingdom...

. It broadcasts every morning between 06:00 and 09:25 (on the same channel as CITV
CITV
CITV is a British television channel from ITV Digital Channels Ltd, a division of ITV plc. It broadcasts content from the CITV archive, as well as commissions and acquisitions. CITV itself is the programming block on the main ITV Network .The CITV channel broadcasts from 06:00 to 18:00...

). It was designed to complement its sister channel GMTV, and offered children's programming every day. On weekdays teleshopping was shown for the first half hour until 6.30am followed by Action Stations! until 9.25am.

Weekends changed to pre-school programming, with Wakey! Wakey! airing 06:00 to 09:00 on Saturdays and Sundays. A teleshopping
Infomercial
Infomercials are direct response television commercials which generally include a phone number or website. There are long-form infomercials, which are typically between 15 and 30 minutes in length, and short-form infomercials, which are typically 30 seconds to 120 seconds in length. Infomercials...

 strand was featured on Saturdays and Sundays airing from 09:00-09:25. A repeat of The Sunday Programme was aired at 07:55-08:55 each Sunday from 1999-2008. The station closed down at 09:25, although viewers didn't notice any changeover between GMTV2 and CITV.

On 17 March 2008, ITV2 and its one-hour timeshift channel have been broadcasting 24 hours a day, meaning GMTV2 programming moved from ITV2
ITV2
ITV2 is a 24 hour, free-to-air entertainment television channel in the United Kingdom owned by ITV Digital Channels Ltd, a division of ITV plc. It was launched on 7 December 1998, and is available on digital television via satellite, cable, IPTV and terrestrial platforms. The channel has the...

 to ITV4, broadcasting its usual hours. The stand continues to be simulcast on CITV.

As of November 2006, a one hour delayed version of GMTV2 had been available on ITV2+1 on Sky and also on Freeview, running from 07:00 to 10:25, however due to the change from ITV2
ITV2
ITV2 is a 24 hour, free-to-air entertainment television channel in the United Kingdom owned by ITV Digital Channels Ltd, a division of ITV plc. It was launched on 7 December 1998, and is available on digital television via satellite, cable, IPTV and terrestrial platforms. The channel has the...

 to ITV4
ITV4
ITV4 is a British television station which was launched on 1 November 2005. It is owned by ITV Digital Channels Ltd, a division of ITV plc, and is part of the ITV network. The channel has a male-oriented line-up, including sport, cop shows and US comedies and dramas, as well as classic ITV action...

, GMTV2 was available one hour later on ITV4+1 on Sky Channel 180.

From 7 June 2010 ITV4 increased its broadcast hours to include the 6am to 9.25am slot currently held by GMTV2. Following the changes, GMTV2 is now only available on the CITV channel from 6am to 9.25am. On Saturdays and Sundays, CITV's early morning slot continues to run a simulcast of GMTV (on the ITV Network). There is no longer a one-hour timeshft service.

GMTV2 was renamed as CITV Breakfast in 2011, as the GMTV name was dropped, in favour of ITV Breakfast.
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