GMAC Real Estate
Encyclopedia
GMAC Real Estate was a real estate
Real estate
In general use, esp. North American, 'real estate' is taken to mean "Property consisting of land and the buildings on it, along with its natural resources such as crops, minerals, or water; immovable property of this nature; an interest vested in this; an item of real property; buildings or...
franchise
Franchising
Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....
company in the United States, with 1300 locations in North America, and more than 22,000 real estate agents. The company is a division of GMAC Home Services, which was acquired by Brookfield Properties
Brookfield Properties
Brookfield Office Properties Inc. is a North American commercial real estate company. Brookfield Asset Management owns fifty percent of its outstanding common shares. The company has its headquarters operations in New York City and Toronto...
in 2008. It was merged into sister brand Real Living
Real Living
Real Living is a real estate company in Columbus, Ohio. The firm has nearly 4,000 agents, $7.2 billion in annual sales and 180 offices throughout 21 states. - History :...
in 2009.
GMAC Real Estate was founded in 1998, when GMAC bought the "Better Homes and Gardens
Better Homes and Gardens (magazine)
Better Homes and Gardens is the fourth best selling magazine in the United States. The editor in Chief is Gayle Butler. Better Homes and Gardens focuses on interests regarding homes, cooking, gardening, crafts, healthy living, decorating, and entertaining. The magazine is published 12 times per...
Real Estate" brand from Meredith Corporation
Meredith Corporation
The Meredith Corporation is a media conglomerate based in Des Moines, Iowa, USA. The company has two divisions, National Media and Local Media.-History:...
(which had and continues to publish the magazine). Sub-brands operated by GMAC Real Estate include "Elegant Homes", "GMAC Real Estate Second Homes", and "Home Rewards". The company differentiated itself from its competition by focusing its internal efforts and external marketing on "service", through its branded "Premier Service" program.
GMAC Real Estate's Company Owned Business Unit was the fourth largest real estate brokerage in the United States, and included 94 offices and 3,800 real estate professionals nationwide. Company owned offices were located in major metropolitan markets including the San Francisco Bay Area, Chicago, metro New York, Boston and elsewhere throughout New England.