Fruit Pie the Magician
Encyclopedia
Pie
A pie is a baked dish which is usually made of a pastry dough casing that covers or completely contains a filling of various sweet or savoury ingredients....
s from 1973 till early 2006 when the character was removed from the fruit pie labels.
Over the years Fruit Pie the Magician was featured in print ads in comic books as well as animated in television commercials.
The character appeared on Hostess fruit pie product labels as a living fruit pie sporting a cape, top hat
Top hat
A top hat, beaver hat, high hat silk hat, cylinder hat, chimney pot hat or stove pipe hat is a tall, flat-crowned, broad-brimmed hat, predominantly worn from the latter part of the 18th to the middle of the 20th century...
and magic wand
Wand
A wand is a thin, straight, hand-held stick of wood, stone, ivory, or metal. Generally, in modern language, wands are ceremonial and/or have associations with magic but there have been other uses, all stemming from the original meaning as a synonym of rod and virge, both of which had a similar...
.
The following is from a cached version of the Hostess web site:
"Magic - Fruit Pie the Magician loves to entertain friends with his wacky magic tricks. His favorite magic trick is to make Hostess Fruit Pies appear out of thin air. You always have to keep an eye on the Magician or else he may play a trick on you."
Fruit Pie is parodied in The Order of the Stick webcomic.