Frankie magazine
Encyclopedia
Frankie is a bi-monthly Australian magazine, featuring music, art, fashion, photography, craft and other cultural content. frankie was launched in October 2004 by editor Louise Bannister and creative director Lara Burke. In early 2008, Bannister was replaced by Jo Walker as editor, and Bannister became assistant publisher. frankie is owned and published by niche publisher Morrison Media.
. They continued this trend in 2010, with circulation rising another 43.20%, according to the Australian Bureau of Circulation's January–June 2010 audit figures. This was the second year in a row that they had the highest growth out of all Australian magazines. In comparison, Harper's Bazaar
had an increase of 9.04% over the same time period.
frankie is also involved in social media, with over 113,000 Facebook fans, and 22,768 Twitter followers.
It has many well known senior contributors, including broadcaster and writer Marieke Hardy
, author Benjamin Law, comedian and musician Justin Heazlewood, Daniel Evans and Rowena Grant-Frost. Previous senior contributor have also included Rolling Stone
journalist Jason Treuen and Mia Timpano. Frankie is often associated with emerging photographers such as Amanda Austin, Jake Stangel, Adam Kremer and Lukasz Weirbowski.
frankie also brings out a calendar and a diary annually.
In 2011 frankie launched a biannual spinoff publication for men, titled Smith Journal.
Readership
The magazine's audience has grown swiftly since its inception, and is now estimated to be 210,000 globally. Despite the Global Financial Crisis which saw Australian magazine sales drop 3%, frankies circulation rose by 31.60% in 2009. This made Frankie the fastest growing magazine in AustraliaAustralia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
. They continued this trend in 2010, with circulation rising another 43.20%, according to the Australian Bureau of Circulation's January–June 2010 audit figures. This was the second year in a row that they had the highest growth out of all Australian magazines. In comparison, Harper's Bazaar
Harper's Bazaar
Harper’s Bazaar is an American fashion magazine, first published in 1867. Harper’s Bazaar is published by Hearst and, as a magazine, considers itself to be the style resource for “women who are the first to buy the best, from casual to couture.”...
had an increase of 9.04% over the same time period.
frankie is also involved in social media, with over 113,000 Facebook fans, and 22,768 Twitter followers.
Content
frankie covers a range of cultural topics that concern the 20-35 year old age bracket. Their content features DIY and vintage culture as well as music, art, fashion, photography,craft, humour, illustration and design. ABC's 7:30 Report described frankie as being between "quite edgy" and "quite daggy", having a strong emphasis on strong, curious stories instead of diets and celebrity culture, supporting emerging artists, musicians, entrepreneurs and designers and preferring to profile up-and-coming talents rather than existing ones.It has many well known senior contributors, including broadcaster and writer Marieke Hardy
Marieke Hardy
Marieke Josephine Hardy is an Australian writer, broadcaster, television producer and former television actress.-Early life and family:...
, author Benjamin Law, comedian and musician Justin Heazlewood, Daniel Evans and Rowena Grant-Frost. Previous senior contributor have also included Rolling Stone
Rolling Stone
Rolling Stone is a US-based magazine devoted to music, liberal politics, and popular culture that is published every two weeks. Rolling Stone was founded in San Francisco in 1967 by Jann Wenner and music critic Ralph J...
journalist Jason Treuen and Mia Timpano. Frankie is often associated with emerging photographers such as Amanda Austin, Jake Stangel, Adam Kremer and Lukasz Weirbowski.
Other publications
In addition to their magazine and website, frankie has also published a series of books. These are two recipe books, Afternoon Tea and Sweet Treats, an anthology of frankie photography called Photo Album, and a book on creative and collaborative areas called Spaces.frankie also brings out a calendar and a diary annually.
In 2011 frankie launched a biannual spinoff publication for men, titled Smith Journal.
Staff
- Editor Jo Walker
- Creative Director Lara Burke
- Assistant Publisher Louise Bannister
- Senior Contributors Benjamin Law, Justin Heazlewood, Marieke HardyMarieke HardyMarieke Josephine Hardy is an Australian writer, broadcaster, television producer and former television actress.-Early life and family:...
, Daniel Evans, Rowena Grant-Frost - Editorial Contributors Georgia Frances King, Rohan Williams, Andy Welch, Eloise Fuss, Amal Awad, Caro Cooper, Pip Lincolne, Lucy Corry, Eamonn de Burca, Jason Treuen
- Senior Photographers Amanda Austin, Daniel Mahon, Natasha Cantwell, Carine Thevenau
- Illustrators Sara Hingle, Dawn Tan, Amy Borrell
- Circulation Alf Santomingo