Frank Mason Robinson
Encyclopedia
Frank Mason Robinson was an important early marketer of what became known as Coca-Cola
.
As a young man he was in Iowa
where he married Laura Clapp. In 1886 Frank Mason Robinson settled in Atlanta, where he was secretary and bookkeeper for the Pemberton Chemical Company.
Dr. John Pemberton
was experimenting with a medicial formula which included coca leaves and kola nuts as sources of its ingredients. Frank Mason Robinson gave the formula the name Coca-Cola
, writing the name in Spencerian script
which was popular with bookkeepers of the era. His script of Coca-Cola remains one of the most recognized trademarks in the world. The formula was introduced in May 1886 at the Jacobs Pharmacy in Atlanta. It sold 25 gallons (94.6 l) the first year. The next year sales increased to 1049 gallons (3,970.9 l). In 1888 Dr. Pemberton sold the formula to Asa G. Candler
. Coca-Cola was granted a charter in 1892 with Frank Mason Robinson as secretary and treasurer. He was responsible for the early advertising of Coca-Cola, the first ads appearing in newspapers in 1887. He retired in 1914, but remained one of the company's directors.
Frank Mason Robinson had a home in Druid Hills
, an early suburb of Atlanta. He also had a 40 acres (161,874.4 m²) country home on the Cobb County
banks of the Chattahoochee River
. The property had been a southern fortification defending the railroad bridge. The property is currently the Frank Mason Robinson Nature Preserve. He owned six residences which were occupied rent free by family and friends.
Frank Mason Robinson taught a large Bible class at the First Christian Church of Atlanta. A large English stained glass window dedicated to his memory is above the pulpit of Peachtree Christian Church. He was a Republican in national politics but a Democrat in state and local politics.
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
.
As a young man he was in Iowa
Iowa
Iowa is a state located in the Midwestern United States, an area often referred to as the "American Heartland". It derives its name from the Ioway people, one of the many American Indian tribes that occupied the state at the time of European exploration. Iowa was a part of the French colony of New...
where he married Laura Clapp. In 1886 Frank Mason Robinson settled in Atlanta, where he was secretary and bookkeeper for the Pemberton Chemical Company.
Dr. John Pemberton
John Pemberton
John Stith Pemberton was a Confederate veteran and an American druggist, and is best known for being the inventor of Coca-Cola.-Early life:...
was experimenting with a medicial formula which included coca leaves and kola nuts as sources of its ingredients. Frank Mason Robinson gave the formula the name Coca-Cola
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
, writing the name in Spencerian script
Spencerian Script
Spencerian Script is a script style that flourished in the United States from 1850 to 1925.Platt Rogers Spencer, whose name the style bears, was impressed with the idea that America needed a penmanship style that could be written quickly, legibly, and elegantly to aid in matters of business...
which was popular with bookkeepers of the era. His script of Coca-Cola remains one of the most recognized trademarks in the world. The formula was introduced in May 1886 at the Jacobs Pharmacy in Atlanta. It sold 25 gallons (94.6 l) the first year. The next year sales increased to 1049 gallons (3,970.9 l). In 1888 Dr. Pemberton sold the formula to Asa G. Candler
Asa Griggs Candler
Asa Griggs Candler was an American business tycoon who made his fortune selling Coca-Cola. He also served as the 44th Mayor of Atlanta, Georgia from 1916 to 1919...
. Coca-Cola was granted a charter in 1892 with Frank Mason Robinson as secretary and treasurer. He was responsible for the early advertising of Coca-Cola, the first ads appearing in newspapers in 1887. He retired in 1914, but remained one of the company's directors.
Frank Mason Robinson had a home in Druid Hills
Druid Hills, Georgia
Druid Hills is a community which includes both a census-designated place in unincorporated DeKalb County, Georgia, United States, as well as a neighborhood of the city of Atlanta. The CDP's population was 14,568 at the 2010 census...
, an early suburb of Atlanta. He also had a 40 acres (161,874.4 m²) country home on the Cobb County
Cobb County, Georgia
Cobb County is a county located in the U.S. state of Georgia. Its county seat and largest city is Marietta, which is located in the center of the county. The county was named for Thomas Willis Cobb, who in the early 19th century was a United States representative and senator from Georgia...
banks of the Chattahoochee River
Chattahoochee River
The Chattahoochee River flows through or along the borders of the U.S. states of Georgia, Alabama, and Florida. It is a tributary of the Apalachicola River, a relatively short river formed by the confluence of the Chattahoochee and Flint Rivers and emptying into Apalachicola Bay in the Gulf of...
. The property had been a southern fortification defending the railroad bridge. The property is currently the Frank Mason Robinson Nature Preserve. He owned six residences which were occupied rent free by family and friends.
Frank Mason Robinson taught a large Bible class at the First Christian Church of Atlanta. A large English stained glass window dedicated to his memory is above the pulpit of Peachtree Christian Church. He was a Republican in national politics but a Democrat in state and local politics.