Frank Lowe (advertiser)
Encyclopedia
Sir Frank Budge Lowe is a pioneer of the advertising agency
. He first rose to fame running Collett Dickenson Pearce
, which he built into one of the best known agencies in the United Kingdom
. In 1981, he started Lowe Howard-Spink, which eventually became Lowe & Partners Worldwide
. In 1979 Lowe arranged sponsorship of the Queen's Club Championships
which became known as the Stella Artois
tournament, an arrangement that lasted almost 30 years. He became founder and President.
In the 2001 Queen's Birthday Honours List Lowe was knighted for services to charity and advertising, allegedly less than a year after donating £2m to the country's first City Academy, Capital City Academy
, in North West London.
He quit his eponymous agency in 2003, becoming its Chairman Emeritus, after falling out with parent Interpublic who had acquired Lowe Worldwide in 1990.
After fulfilling a two year non-compete clause, Lowe founded Red Brick Road, taking its name from the route that Dorothy
didn't follow in the Wizard of Oz
. He launched by poaching Tesco
's £50m advertising account from Lowe Worldwide. Other clients include Gala Coral, Sky One
, Heineken
and Olympus
.
In 2008 Lowe married for the fifth time to sixties model Pat Booth
. She died of cancer in 2009, aged 66.
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
. He first rose to fame running Collett Dickenson Pearce
Collett Dickenson Pearce
Collett Dickenson Pearce & Partners emerged from the "Swinging London" cultural shifts of the 1960s as Britain's most glamorous and influential advertising agency, generally regarded as one of the finest advertising agencies in the world during the 1970s...
, which he built into one of the best known agencies in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
. In 1981, he started Lowe Howard-Spink, which eventually became Lowe & Partners Worldwide
Lowe Worldwide
Lowe and Partners is an international advertising agency headquartered in London. The Agency is a unit of the Interpublic Group, one of the world's largest advertising agency holding companies...
. In 1979 Lowe arranged sponsorship of the Queen's Club Championships
Queen's Club Championships
The Queen's Club Championships is an annual tournament for male tennis players, held on grass courts at the Queen's Club in West Kensington, London. Between 1970 and 1989 it was part of the Grand Prix tennis circuit. The event is now an ATP World Tour 250 series tournament on the Association of...
which became known as the Stella Artois
Stella Artois
Stella Artois is a 5% ABV lager brewed in Leuven, Belgium since 1926. In the UK, Canada and New Zealand a 4% ABV version is also available.-Production:...
tournament, an arrangement that lasted almost 30 years. He became founder and President.
In the 2001 Queen's Birthday Honours List Lowe was knighted for services to charity and advertising, allegedly less than a year after donating £2m to the country's first City Academy, Capital City Academy
Capital City Academy
Capital City Academy is a specialist Sports and Arts Academy in Willesden, North West London, in the borough of Brent, UK.-Design:...
, in North West London.
He quit his eponymous agency in 2003, becoming its Chairman Emeritus, after falling out with parent Interpublic who had acquired Lowe Worldwide in 1990.
After fulfilling a two year non-compete clause, Lowe founded Red Brick Road, taking its name from the route that Dorothy
Dorothy Gale
Dorothy Gale is the protagonist of many of the Oz novels by American author L. Frank Baum, and the best friend of Oz's ruler Princess Ozma. Dorothy first appears in Baum's classic children's novel The Wonderful Wizard of Oz and reappears in most of its sequels...
didn't follow in the Wizard of Oz
The Wizard of Oz (adaptations)
The Wonderful Wizard of Oz is a 1900 novel by L. Frank Baum, which has been adapted into several different works, the most famous being the 1939 film The Wizard of Oz, starring Judy Garland...
. He launched by poaching Tesco
Tesco
Tesco plc is a global grocery and general merchandise retailer headquartered in Cheshunt, United Kingdom. It is the third-largest retailer in the world measured by revenues and the second-largest measured by profits...
's £50m advertising account from Lowe Worldwide. Other clients include Gala Coral, Sky One
Sky One
Sky1 is the flagship BSkyB entertainment channel available in the United Kingdom and Ireland.The channel first launched on 26 April 1982 as Satellite Television, and is the fourth-oldest TV channel in the United Kingdom, behind BBC One , ITV and BBC Two...
, Heineken
Heineken
Heineken is a Dutch beer which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H...
and Olympus
Olympus Corporation
is a Japan-based manufacturer of optics and reprography products. Olympus was established on 12 October 1919, initially specializing in microscope and thermometer businesses. Its global headquarters are in Shinjuku, Tokyo, Japan, while its USA operations are based in Center Valley, Pennsylvania,...
.
In 2008 Lowe married for the fifth time to sixties model Pat Booth
Pat Booth
Pat, Lady Lowe , also known as Pat Booth, was an English model, photographer and author of romantic fiction....
. She died of cancer in 2009, aged 66.
Legacy
Frank Lowe is the only account manager to have won The President's Award from the Design and Art Directors Association of London.External links
- Profile of Frank Lowe at Lowe & Partners Worldwide
- Red Brick Road