Format art
Encyclopedia
An art format is constituted on the basis of a formula: the format contains a number of invariable elements that create the framework for the participants and factors that change every time the art format is mounted. Besides the variables within the structure of the art format, the relation between the art format, space and time also changes; e.g. An art format put up in a museum would differ slightly from an art format activated in a gallery. Other outward factors that could change the art format could be for instance of political matter: an art format mounted in a totalitarian state would differ from a mounting of the same art format in a democratic state.
Art institutions wanting to use an art format must purchase a license and agree to use the original formula i.e. title, the spirit and the methods that the artist has prescribed.
An art format is an art work in itself. Format art is related to conceptual art
but has an increased focus on becoming widespread and aims to expand into a global artistic movement. As soon as an art format has proven successful it can – with permission from and negotiation the artist – be put up an unconditional number of times as long as the formula is respected. Furthermore the art format incorporates psychological and sociological aspects by virtue of the relations arising between the participants. Thus an art format becomes a frame of interaction, form and expression, both visually and socially.
(also known as Colonel) that has worked since 1989 with the elaboration of the art format as an artistic frame. Through his experience with TV productions for Danish National Television
, Geoffroy was inspired to apply the format's power of creating to the art scene and thus create an art form that resembles the TV-format designed for propagation, distribution and global interest.
Geoffroy's art formats involve several hundred participants and are based on a sociological and psychological starting point concerning debate and collaboration. Geoffroy's choice of media changes frequently and is usually concerned with the contemporary and current topics. Newspapers, radio, fashion industry, telephones, the Internet domains, parties, music, festivals, performance, Myspace
and Facebook
are among the elements of the artist's cross-media praxis. Thierry Geoffroy is also adamant that contemporary artists have an obligation to confront current themes – emergencies – before it is too late. This is especially visible in the Emergency Room
format and the Critical Run format, in which the participants train their ability to think critically and through the format reach the mass audience.
Art institutions wanting to use an art format must purchase a license and agree to use the original formula i.e. title, the spirit and the methods that the artist has prescribed.
An art format is an art work in itself. Format art is related to conceptual art
Conceptual art
Conceptual art is art in which the concept or idea involved in the work take precedence over traditional aesthetic and material concerns. Many of the works, sometimes called installations, of the artist Sol LeWitt may be constructed by anyone simply by following a set of written instructions...
but has an increased focus on becoming widespread and aims to expand into a global artistic movement. As soon as an art format has proven successful it can – with permission from and negotiation the artist – be put up an unconditional number of times as long as the formula is respected. Furthermore the art format incorporates psychological and sociological aspects by virtue of the relations arising between the participants. Thus an art format becomes a frame of interaction, form and expression, both visually and socially.
Format Art's origin
The concept 'art format' is developed by the French-Danish conceptual artist, Thierry GeoffroyThierry Geoffroy
Thierry Geoffroy , also known as Colonel, is a Danish-French artist. Living in Copenhagen, Denmark. Conceptual artist specialized in format art.-Biography:...
(also known as Colonel) that has worked since 1989 with the elaboration of the art format as an artistic frame. Through his experience with TV productions for Danish National Television
Danmarks Radio
DR – officially rendered into English as the Danish Broadcasting Corporation – is Denmark's national broadcasting corporation. Founded in 1925 as a public-service organization, it is today Denmark's oldest and largest electronic media enterprise...
, Geoffroy was inspired to apply the format's power of creating to the art scene and thus create an art form that resembles the TV-format designed for propagation, distribution and global interest.
Geoffroy's art formats involve several hundred participants and are based on a sociological and psychological starting point concerning debate and collaboration. Geoffroy's choice of media changes frequently and is usually concerned with the contemporary and current topics. Newspapers, radio, fashion industry, telephones, the Internet domains, parties, music, festivals, performance, Myspace
Myspace
Myspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....
and Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
are among the elements of the artist's cross-media praxis. Thierry Geoffroy is also adamant that contemporary artists have an obligation to confront current themes – emergencies – before it is too late. This is especially visible in the Emergency Room
Emergency Room (art)
Emergency Room is an art format by Thierry Geoffroy for artists with desire to engage in the current debate. It is an exhibition space where artists are invited to contribute with art works that are produced in the very present and respond to ongoing social issues.In order to exhibit, an artist has...
format and the Critical Run format, in which the participants train their ability to think critically and through the format reach the mass audience.
Examples of formats
- Format Emergency Room PS1/MoMA, New York 2007
- Format Emergency Room ABC News, New York, 2007
- Format Emergency Room The Brian Lehrer Show "Where art and Journalism Collide" (mp3, WNYC) PS1/MoMA, New York, 2007
- Format Emergency Room Time Out, PS1/MoMA, New York, 2007
- Format Emergency Room Weekendavisen, PS1/MoMA, New York, 2007
- Format Emergency Room e-flux, PS1/MoMA, New York, 2007
- Format Emergency Room Paris, 2008
- Format Emergency Room Paris, 2008
- Format Emergency Room Ileana Tounta Centre for Contemporary Art, Athens 2007
- Format Emergency Room Vietnam University of Fine Arts, Hanoi, 2009
- Format Emergency Room Napoli, 2009
- Format Emergency Room Napoli, 2009
- Format Critical Run Copenhagen, 2009
- Format Critical Run Copenhagen, 2009
- Format Critical Run Trondheim, 2010
- Format Critical Run Stockholm, 2009
- Format Critical Run Paris, 2008
- Format Critical Run Århus, 2009
- Format Critical Run Sligo, 2010
- Format Critical Run Sydney, 2010
- Format Critical Run Liverpool, 2010
- Format Critical Run Cairo, 2010
- Format Critical Run Venice, 2009
- Format Emergency Room and The Delay Museum Wrocław, 2011
External links
- Format: Biennalist e-flux, 2007-05-27
- Format Critical Run Monopol, 2010-07-23
- Format Emergency Room and The Delay Museum European Culture Congress, 2011-09-08
- Format Critical Run Ekstra Bladet, 2009-12-09
- Format Critical Run Guerrilla innovation, 2009-04-05
- Format Critical Run Kunsten.nu, 2009-02-25
- Format Critical Run Official website
- Format Emergency Room Official website
- Format Emergency Room "Kunstnernes TV-avis", Kunsten.nu, 2009-11-26