Durashift is the brand name of a range of Ford

Ford Motor Company

Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK...

 automatic

Automatic transmission

An automatic transmission is one type of motor vehicle transmission that can automatically change gear ratios as the vehicle moves, freeing the driver from having to shift gears manually...

 and recently manual transmission

Manual transmission

A manual transmission, also known as a manual gearbox or standard transmission is a type of transmission used in motor vehicle applications...

s.

Durashift EST

Durashift EST (Electronic Shift Transmission) features electronic control with manual selection of gears, available in 4, 5 or 6 gear configurations.

The 2000-2006 Ford Transit

Ford Transit

The Ford Transit is a range of panel vans, minibuses, and pickup trucks, produced by the Ford Motor Company in Europe.The Transit has been the best-selling light commercial vehicle in Europe for 40 years, and in some countries the term "Transit" has passed into common usage as a generic term...

 featured a Durashift EST automatic transmission. It had different modes, such as: Economy, Winter and Tow-Haul mode.

The current Ford Mondeo

Ford Mondeo

The Mondeo was launched on 8 January 1993, and sales began on 22 March 1993. Available as a four-door saloon, a five-door hatchback, and a five-door estate, all models for the European market were produced at Ford's plant in the Belgian city of Genk...

 features Durashift in a 2.3L, 6-speed automatic powertrain.

In addition to the Mondeo, the Fusion and Fiesta features Durashift EST in a 1.4L, 5-speed automatic powertrain.

Durashift Manual

The Durashift name has been applied to the current Ford Transit

Ford Transit

The Ford Transit is a range of panel vans, minibuses, and pickup trucks, produced by the Ford Motor Company in Europe.The Transit has been the best-selling light commercial vehicle in Europe for 40 years, and in some countries the term "Transit" has passed into common usage as a generic term...

manual only lineup, suggesting that the brand name has a broader meaning.