Focus phrase
Encyclopedia
"Focus Phrase" is a term traditionally used in cognitive-therapy and awareness-management discussions, and now in more general use to describe elicitor statements that evoke a desired refocusing of attention. Psychologically related terms are elicitor phrase or statement of intent.

The psychological term "Focus Phrase" is now used by therapists and life coaches as a general term.

Definition

"Focus phrase" is defined as "a specially-constructed short sentence or phrase that states a person's inner intent to refocus his or her attention immediately in a new pre-ordained direction".

Based both on new research in cognitive science
Cognitive science
Cognitive science is the interdisciplinary scientific study of mind and its processes. It examines what cognition is, what it does and how it works. It includes research on how information is processed , represented, and transformed in behaviour, nervous system or machine...

 and on cognitive-shifting
Cognitive-shifting
Cognitive shifting is a method used in awareness management describing the mental process of re-directing one's focus of attention away from one fixation and toward a different focus of attention...

 studies of ancient meditation
Meditation
Meditation is any form of a family of practices in which practitioners train their minds or self-induce a mode of consciousness to realize some benefit....

 techniques (see Jon Kabat-Zinn
Jon Kabat-Zinn
Jon Kabat-Zinn is Professor of Medicine Emeritus and founding director of the Stress Reduction Clinic and the Center for Mindfulness in Medicine, Health Care, and Society at the University of Massachusetts Medical School. Kabat-Zinn was a student of Zen Master Seung Sahn and a founding member of...

), focus phrases have been used as a meditative tool and therapy aid, and are being introduced as at-work attentive boosts. They are carefully designed by professionals to almost instantly redirect the mind's attention specifically toward worthwhile sensations, thoughts, images, and other mental experiences. Focus phrases are highly effective in evoking rapid shifts in mental content, quality of awareness, sensory perception, and general inner experience. Therefore they are considered of high value in meditative methods, and even in creativity-boost techniques.

Traditional cognitive therapy usage

As explained by the founder of cognitive therapy, Aaron Beck, our chronic thoughtflows (stream of consciousness) tend to dominate our inner experience and stimulate our behavior and emotions. If we want to change our inner experience (for instance from a negative mood to a more positive mood) we need to take charge of the thoughts we are holding in our minds, and state our intent to shift into a preferable mood or quality of consciousness.

The theory of cognitive therapy
Cognitive therapy
Cognitive behavioral therapy is a psychotherapeutic approach: a talking therapy. CBT aims to solve problems concerning dysfunctional emotions, behaviors and cognitions through a goal-oriented, systematic procedure in the present...

 teaches that the power of the spoken word in stating one's intent is primary for manifestation of one's intent. In ancient times, the Creation myth found in Genesis of the Old Testament
Old Testament
The Old Testament, of which Christians hold different views, is a Christian term for the religious writings of ancient Israel held sacred and inspired by Christians which overlaps with the 24-book canon of the Masoretic Text of Judaism...

 relates that "God said let there be light, and there was light." Perhaps "Let there be light" was the primary focus phrase for our universe. And throughout anthropology
Anthropology
Anthropology is the study of humanity. It has origins in the humanities, the natural sciences, and the social sciences. The term "anthropology" is from the Greek anthrōpos , "man", understood to mean mankind or humanity, and -logia , "discourse" or "study", and was first used in 1501 by German...

 studies, a verbal statement of intent (a blessing; a curse) was considered a decisive act in manifesting that intent.

Business applications

In corporate awareness-training, focus phrases are used not to change the outer world, but to rapidly shift inner attention, and thus alter personal experience and behavior. For instance, in order to shift rapidly from being lost in thought to present-moment alertness, the following core focus phrase drawn both from perceptual psychology and ancient Yoga
Yoga
Yoga is a physical, mental, and spiritual discipline, originating in ancient India. The goal of yoga, or of the person practicing yoga, is the attainment of a state of perfect spiritual insight and tranquility while meditating on Supersoul...

 meditative tradition is used: "I feel the air flowing in and out of my nose." Immediately, as often explained by spiritual teacher Alan Watts
Alan Watts
Alan Wilson Watts was a British philosopher, writer, and speaker, best known as an interpreter and popularizer of Eastern philosophy for a Western audience. Born in Chislehurst, he moved to the United States in 1938 and began Zen training in New York...

 in his numerous books, the words have the psychological power to turn your attention toward the actual breathing experience - which in turn awakens your awareness to sensory experience in the present moment.

Elicitor statements using this general 'focus phrase technology' for mental refocusing can be used to redirect attention toward a more positive mood ("I let go of my worries, and feel peaceful inside"), toward more creative states of mind ("I am open to receive insight into my dilemma"), toward interpersonal relating ("I accept this person just as they are"), or toward any other intent to improve one's experience and behavior.

The term Focus Phrase is recently becoming a more general-usage term found in daily communication, referring to any short sentence intended to help a person's performance or inner experience. There is also some negative discussion of the term. In the opposite direction, the term Focus Phrase has been studied academically as a part of a Semantics dissertation.

See also

  • Mindfulness
    Mindfulness (psychology)
    Modern clinical psychology and psychiatry since the 1970s have developed a number of therapeutic applications based on the concept of mindfulness in Buddhist meditation.-Definitions:...

     Therapy
  • Acceptance and Commitment Therapy
    Acceptance and Commitment Therapy
    Acceptance and commitment therapy or ACT is a cognitive–behavioral model of psychotherapy. It is an empirically-based psychological intervention that uses acceptance and mindfulness strategies mixed in different ways with commitment and behavior-change strategies, to increase psychological...

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