Fifth C
Encyclopedia
Fifth C is a developer and provider of proprietary business analytics
solutions and software products for Telecom
, Retail
, FMCG and Financial Services
verticals.
solutions for large and medium consumer facing businesses worldwide. These solutions transform the ability of businesses to drive profitability through uncovering deep customer knowledge and translating it to relevant actions. Fifth C accomplishes this through algorithmic methods that yield outputs such as predictive customer scores of risks, affinity scores for product purchases or identification of customer behavior segments. The competencies of the company span areas of customer acquisition, revenue management
, customer attrition
and win-back, pricing
and demand forecasting. Fifth C is a pioneer in behavioral analytics, which enables identification of consumer behavior through analysis of their purchase transaction data to accomplish behavioral targeting
. The company has engaged with global businesses in Retail, FMCG, Telecom and Financial Services to help step change their business performance through predictive analytics
. Fifth C has its headquarters in Bangalore, India and offices in Singapore and London.
K. Krishnamohan is the CEO of Fifth C. Prior to founding Fifth C, he co-founded Vuent, an enterprise software company in Sunnyvale, CA backed by Silicon Valley venture capital. Prior to that he was an early team member of startups Rambus
(Los Altos, CA) and NexGen
(San Jose, CA) both of which had successful listings on the Nasdaq. He started his career with Intel working on the microprocessor architecture of their new generation computing platforms. Krishnamohan graduated with a Masters (Computer Science) from the University of Texas and completed his undergraduate degree in Electronics from BITS, Pilani. He has 4 US patents in computing system algorithms.
David Thomas is a Director of Fifth C. He was the Chairman/CEO of the Procter and Gamble (P&G) company for India and South Asian operations and Vice President of Strategy and New Business, Hair Care for P&G Global.
Vinay Desphande is a Director of Fifth C. He is founder/CEO of Encore Software, inventor of the Simputer
handheld. Vinay has been recognized as a World Economic Technology Pioneer (2001, 2002) . He has an MS (Electrical) from Stanford University.
Jagdish Kini is a Director of Fifth C. He is a veteran of the Indian mobile telecom market and was Executive Director of Airtel, the largest mobile telecom operator in India. Prior to that he was the CEO of Gillette, India and was senior executive of L'Oreal and P&G, India. Jagdish has an AMP from INSEAD, Paris.
Hans Mathews is Chief Scientist of Fifth C and an expert in mathematical modeling. He completed his Ph.D. (Mathematical Sciences) from the University of Wisconsin, Madison and has a Bachelors (Philosophy) from the University of Southern California
.
Business analytics
Business analytics refers to the skills, technologies, applications and practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business...
solutions and software products for Telecom
Telecommunication
Telecommunication is the transmission of information over significant distances to communicate. In earlier times, telecommunications involved the use of visual signals, such as beacons, smoke signals, semaphore telegraphs, signal flags, and optical heliographs, or audio messages via coded...
, Retail
Retail
Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...
, FMCG and Financial Services
Financial services
Financial services refer to services provided by the finance industry. The finance industry encompasses a broad range of organizations that deal with the management of money. Among these organizations are credit unions, banks, credit card companies, insurance companies, consumer finance companies,...
verticals.
About Fifth C
Fifth C develops proprietary business analyticsBusiness analytics
Business analytics refers to the skills, technologies, applications and practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business...
solutions for large and medium consumer facing businesses worldwide. These solutions transform the ability of businesses to drive profitability through uncovering deep customer knowledge and translating it to relevant actions. Fifth C accomplishes this through algorithmic methods that yield outputs such as predictive customer scores of risks, affinity scores for product purchases or identification of customer behavior segments. The competencies of the company span areas of customer acquisition, revenue management
Revenue management
Revenue Management is the application of disciplined analytics that predict consumer behavior at the micro-market level and optimize product availability and price to maximize revenue growth. The primary aim of Revenue Management is selling the right product to the right customer at the right time...
, customer attrition
Customer attrition
Customer attrition, also known as customer churn, customer turnover, or customer defection, is a business term used to describe loss of clients or customers....
and win-back, pricing
Pricing
Pricing is the process of determining what a company will receive in exchange for its products. Pricing factors are manufacturing cost, market place, competition, market condition, and quality of product. Pricing is also a key variable in microeconomic price allocation theory. Pricing is a...
and demand forecasting. Fifth C is a pioneer in behavioral analytics, which enables identification of consumer behavior through analysis of their purchase transaction data to accomplish behavioral targeting
Behavioral targeting
Behavioral targeting is a technique used by online publishers and advertisers to increase the effectiveness of their campaigns.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select...
. The company has engaged with global businesses in Retail, FMCG, Telecom and Financial Services to help step change their business performance through predictive analytics
Predictive analytics
Predictive analytics encompasses a variety of statistical techniques from modeling, machine learning, data mining and game theory that analyze current and historical facts to make predictions about future events....
. Fifth C has its headquarters in Bangalore, India and offices in Singapore and London.
Leadership
Fifth C was founded in 2001 by K. Krishnamohan, an entrepreneur with roots in Silicon Valley technology startups. The company is privately held and has on its board a team of individuals who have demonstrated leadership in successful global businesses.K. Krishnamohan is the CEO of Fifth C. Prior to founding Fifth C, he co-founded Vuent, an enterprise software company in Sunnyvale, CA backed by Silicon Valley venture capital. Prior to that he was an early team member of startups Rambus
Rambus
Rambus Incorporated , founded in 1990, is a technology licensing company. The company became well known for its intellectual property based litigation following the introduction of DDR-SDRAM memory.- History :...
(Los Altos, CA) and NexGen
NexGen
NexGen was a private semiconductor company that designed x86 microprocessors until it was purchased by AMD in 1996.Like competitor Cyrix, NexGen was a fabless design house that designed its chips but relied on other companies for production...
(San Jose, CA) both of which had successful listings on the Nasdaq. He started his career with Intel working on the microprocessor architecture of their new generation computing platforms. Krishnamohan graduated with a Masters (Computer Science) from the University of Texas and completed his undergraduate degree in Electronics from BITS, Pilani. He has 4 US patents in computing system algorithms.
David Thomas is a Director of Fifth C. He was the Chairman/CEO of the Procter and Gamble (P&G) company for India and South Asian operations and Vice President of Strategy and New Business, Hair Care for P&G Global.
Vinay Desphande is a Director of Fifth C. He is founder/CEO of Encore Software, inventor of the Simputer
Simputer
The Simputer is a self-contained, open hardware Linux-based handheld computer, first released in 2002. Developed in, and primarily distributed within India, the product was envisioned as a low-cost alternative to personal computers...
handheld. Vinay has been recognized as a World Economic Technology Pioneer (2001, 2002) . He has an MS (Electrical) from Stanford University.
Jagdish Kini is a Director of Fifth C. He is a veteran of the Indian mobile telecom market and was Executive Director of Airtel, the largest mobile telecom operator in India. Prior to that he was the CEO of Gillette, India and was senior executive of L'Oreal and P&G, India. Jagdish has an AMP from INSEAD, Paris.
Hans Mathews is Chief Scientist of Fifth C and an expert in mathematical modeling. He completed his Ph.D. (Mathematical Sciences) from the University of Wisconsin, Madison and has a Bachelors (Philosophy) from the University of Southern California
University of Southern California
The University of Southern California is a private, not-for-profit, nonsectarian, research university located in Los Angeles, California, United States. USC was founded in 1880, making it California's oldest private research university...
.
External links
- "Predictive Analytics Becoming Inevitable for Turbochargin Business" from BizTech2.0/CNBC Network 18
- "Behavior Based Analytics Solutions" from CIOL Network
- "Number Portability - A Wakeup Call for Telecom Operators" from Deccan Herald Business
- "SMEs likely to adopt Business Intelligence" from The Economic Times"