Felicia Minei Behr
Encyclopedia
Felicia Minei Behr is an American TV producer and network executive who has worked on three daytime serials. She was fired from All My Children
All My Children
All My Children is an American television soap opera that aired on ABC from January 5, 1970 to September 23, 2011. Created by Agnes Nixon, All My Children is set in Pine Valley, Pennsylvania, a fictitious suburb of Philadelphia. The show features Susan Lucci as Erica Kane, one of daytime's most...

in 1996 when ratings for the show began to decline.

Career: Executive Producer

Felicia Minei Behr's seven-year tenure as Executive Producer of All My Children
All My Children
All My Children is an American television soap opera that aired on ABC from January 5, 1970 to September 23, 2011. Created by Agnes Nixon, All My Children is set in Pine Valley, Pennsylvania, a fictitious suburb of Philadelphia. The show features Susan Lucci as Erica Kane, one of daytime's most...

is hailed by many fans as a golden age for the show. The show was revitalized, and throughout her tenure as EP (Head Writers in this period included Margaret DePriest
Margaret DePriest
Margaret DePriest is an American daytime serial writer.She began her career as an actress both onstage and on television. Her acting credits include a contract role as the first Abby Cameron on The Edge of Night from 1965-1966....

, Agnes Nixon
Agnes Nixon
Agnes Nixon is an American writer and producer. She attended Northwestern University where she was a member of Alpha Chi Omega sorority, and is best known as the creator of soap operas such as One Life to Live and All My Children...

, Megan McTavish
Megan McTavish
Megan McTavish is an American television actress and soap opera writer. McTavish is best known for several head writing stints on All My Children.-Early career:...

 and Lorraine Broderick
Lorraine Broderick
Lorraine Broderick is an American television soap opera writer who got her start on All My Children as a protégée of the show's creator, Agnes Nixon.-Bio:...

), the show drew critical acclaim and was a consistent #2 in the ratings in the first half of the 1990s.

In late 1996, following her firing from All My Children, Behr was chosen to become Executive Producer of As the World Turns
As the World Turns
As the World Turns is an American television soap opera that aired on CBS from April 2, 1956 to September 17, 2010. Irna Phillips created As the World Turns as a sister show to her other soap opera Guiding Light...

by Procter & Gamble Productions Inc. ATWT had deteriorated considerably in terms of ratings and quality prior to her arrival, and it was hoped that this decline could be reversed. Her tenure as EP drew mixed responses from fans and critics. For example, the decision to recast Connor Walsh from Allyson Rice-Taylor to Susan Batten
Susan Batten
Susan Batten is an American soap opera actress, best known for her role as Luna Moody Holden on One Life to Live, a role she originally played from 1991 to 1995....

 in early 1997 (although not considered a truly pivotal character on the show) was extremely unpopular and Batten was quickly fired in the summer of that year, whilst the writing tenure of Jessica Klein was seen as failing to significantly improve the quality of the show. In early 1998, Lorraine Broderick
Lorraine Broderick
Lorraine Broderick is an American television soap opera writer who got her start on All My Children as a protégée of the show's creator, Agnes Nixon.-Bio:...

 became Head Writer and her tenure would draw mixed reviews. Some fans criticized storyline direction in this period, while others claimed the quality of the show improved compared to previous regimes (particularly that of Stephen Black and Henry Stern) and pointed out that ratings stabilized after some years of decline.

On May 28, 1999, Procter & Gamble announced that Minei Behr was being replaced by Christopher Goutman
Christopher Goutman
Christopher Goutman is an American soap opera producer, writer, actor, and director. He has played minor roles on Search for Tomorrow, Texas and The Edge of Night. After leaving acting, he began to direct on All My Children, As the World Turns, Guiding Light, and Another World...

. Statement released by Minei Behr says in part: "I've enjoyed the challenges of turning this show around, CBS generally skews older in demos than other shows I've worked on. Unfortunately, this made it a difficult climate and a formidable struggle to increase demographic ratings without changing the heart of the show or being disloyal to its history and viewers." On June 4, 1999, Behr, along with producers Terri Cacavio, Jennifer Minda and Regina DiMartino, as well as Production Designer
Production designer
In film and television, a production designer is the person responsible for the overall look of a filmed event such as films, TV programs, music videos or adverts. Production designers have one of the key creative roles in the creation of motion pictures and television. Working directly with the...

 Kevin Rupnik, Casting Director Mikie Heilbrun and music director Sybil Costello, worked their last day on ATWT. Goutman began on June 7, 1999. Source: About.com

Positions held

All My Children
All My Children
All My Children is an American television soap opera that aired on ABC from January 5, 1970 to September 23, 2011. Created by Agnes Nixon, All My Children is set in Pine Valley, Pennsylvania, a fictitious suburb of Philadelphia. The show features Susan Lucci as Erica Kane, one of daytime's most...

  • Executive Producer
    Executive producer
    An executive producer is a producer who is not involved in any technical aspects of the film making or music process, but who is still responsible for the overall production...

     (1989 - April 1996)
  • Associate Producer (1970–1975)


As the World Turns
As the World Turns
As the World Turns is an American television soap opera that aired on CBS from April 2, 1956 to September 17, 2010. Irna Phillips created As the World Turns as a sister show to her other soap opera Guiding Light...

  • Executive Producer (December 1996 - July 1999)


Ryan's Hope
Ryan's Hope
Ryan's Hope is an American soap opera, revolving around 13 years of trials and tribulations within a large Irish American family in the Riverside district of New York City. It aired from July 7, 1975 to January 13, 1989 on ABC...

  • Executive Producer (1988–1989)
  • Producer (1982–1988)


ABC Daytime
ABC Daytime
ABC Daytime is a programming block on the ABC Network which has historically encompassed soap operas, game shows and talk shows.-Schedule:...

  • Senior Vice President (May 2000 - May 2004)

Awards and nominations

Daytime Emmy Awards

NOMINATIONS: 8 Noms -(1990–1997; Best Drama Series; All My Children)

WINS: 2 WINS -(1992 & 1994; Best Drama Series; All My Children)

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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