Farrad
Encyclopedia
Farrad is a New York City-Based, American recording artist. He began performing in New York City
's downtown performance scene with the experimental performance ensemble Big Art Group
directed by Caden Manson and Jemma Nelson. He has also danced with the performance group, The Dazzle Dancers
and performed under the moniker Negro Noir.
on New Year's 2009. In March he started his own record label, Beulah's Baby Entertainment, (named for his mother) with business partner, Gabe Goldberg. The Time Is Now was produced in collaboration with NYC producer, JSpark and released on June 8, 2009. Reviewed by Walt Cessna in BlackBook, the album is described as “funky dance, bluesy rock, and urban pop.” He had his album release event Santos Party House in NYC on July 8, 2009. In September 2009 he performed at New York City Fashion Week as the featured performer at the Hauteholics Anonymous, "Haute Off The Press" event sponsored by Mark. Cosmetics.
The Time Is Now was licensed by Bunim/Murray Productions for shows including: MTV’s Real World, Road Rules, Extreme Challenge & The Stylist; E!
’s Keeping Up with the Kardashians
& Kourtney and Khloé Take Miami
; and Bad Girls Club on Oxygen.
Breakout for Hot Dance Club Play in January, 2010. Picked as the song of the day on About.com, the single was described as a "strong introductory mantra."
The single's video debuted on Logo network’s PopLab on April 6, 2010. His video was directed by Greg Haggart and produced by Ann Gilbertson (producer of music videos and concert footage for acts such as Rolling Stones, Michael & Janet Jackson, David Bowie and Nine Inch Nails). Designer SoHung Tong created custom costumes, and world record-breaking motor cross racer, Shane San Miguel, starred as the daredevil nemesis for the song that's described as "chock full of delicious hooks" by Michael Shulman (writer)
of ShulmanSays.com.
Farrad also starred in artist, David Raleigh
’s music video for the single “I Do” produced by singer/songwriter Nathan Leigh Jones
and mixed by New York producer J Chris Griffin
. The music video for "I Do!" was directed by Alan Cumming
and Ned Stresen-Reuter, and made its broadcast premiere on Logo on February 2, 2010.[3]
Farrad lent vocal talent to NYC artists, Apokalipps, first EP "Change Positions", released January 29, 2009.
Farrad is inspired by artists Stevie Wonder, Tina Turner, Mick Jagger and pop stars Prince & Michael Jackson.
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
's downtown performance scene with the experimental performance ensemble Big Art Group
Big Art Group
Big Art Group is a New York City-based experimental performance ensemble that uses language and media to push formal boundaries of theatre, film and visual arts to create culturally transgressive works...
directed by Caden Manson and Jemma Nelson. He has also danced with the performance group, The Dazzle Dancers
The Dazzle Dancers
The Dazzle Dancers are a performance group founded in 1996 in New York City's Tompkins Square Park during Wignot by artist Mike Albo and Grover Guinta...
and performed under the moniker Negro Noir.
The Time Is Now, 2009-2011
Farrad first previewed tracks off his debut album, The Time Is Now, at Joe's PubJoe's Pub
Joe's Pub at Public Theater is a nightclub that hosts live performances regularly. The venue, which is a non-profit operation, is located at 425 Lafayette Street near Astor Place in Manhattan, New York City...
on New Year's 2009. In March he started his own record label, Beulah's Baby Entertainment, (named for his mother) with business partner, Gabe Goldberg. The Time Is Now was produced in collaboration with NYC producer, JSpark and released on June 8, 2009. Reviewed by Walt Cessna in BlackBook, the album is described as “funky dance, bluesy rock, and urban pop.” He had his album release event Santos Party House in NYC on July 8, 2009. In September 2009 he performed at New York City Fashion Week as the featured performer at the Hauteholics Anonymous, "Haute Off The Press" event sponsored by Mark. Cosmetics.
The Time Is Now was licensed by Bunim/Murray Productions for shows including: MTV’s Real World, Road Rules, Extreme Challenge & The Stylist; E!
E!
E! Entertainment Television is an American basic cable and satellite television network, owned by NBCUniversal. It features entertainment-related programming, reality television, feature films and occasionally series and specials unrelated to the entertainment industry.E! has an audience reach of...
’s Keeping Up with the Kardashians
Keeping Up with the Kardashians
Keeping Up with the Kardashians is an American reality television series that airs on E!. The series premiered in October 2007. It focuses on the personal and professional lives of the members of the Kardashian and Jenner family. There will be a 7th Season to premiere in 2012.As of September 2011,...
& Kourtney and Khloé Take Miami
Kourtney and Khloé Take Miami
Khloé and Malika Take Miami, , is an American reality/spin-off television series, produced by Ryan Seacrest, which debuted on E! on August 16, 2009....
; and Bad Girls Club on Oxygen.
Pick Your Face Up Off The Floor
Farrad's second project, the 13-track remix album for his first single "Pick Your Face Up Off The Floor" was officially released on iTunes on December 15, 2009. He collaborated with DJs including The Sharp Boys, Twisted Dee, JJ Appleton and Ron Kurti and the song was a BillboardBillboard (magazine)
Billboard is a weekly American magazine devoted to the music industry, and is one of the oldest trade magazines in the world. It maintains several internationally recognized music charts that track the most popular songs and albums in various categories on a weekly basis...
Breakout for Hot Dance Club Play in January, 2010. Picked as the song of the day on About.com, the single was described as a "strong introductory mantra."
The single's video debuted on Logo network’s PopLab on April 6, 2010. His video was directed by Greg Haggart and produced by Ann Gilbertson (producer of music videos and concert footage for acts such as Rolling Stones, Michael & Janet Jackson, David Bowie and Nine Inch Nails). Designer SoHung Tong created custom costumes, and world record-breaking motor cross racer, Shane San Miguel, starred as the daredevil nemesis for the song that's described as "chock full of delicious hooks" by Michael Shulman (writer)
Michael Shulman (writer)
Michael Shulman is an American writer, artist, philanthropist, and pop culture expert, residing in Las Vegas, Nevada.- Early Life and Family :...
of ShulmanSays.com.
Farrad also starred in artist, David Raleigh
David Raleigh
-History:Born in Rochester New York, David Raleigh moved to Seattle at the age of four, and received a scholarship to attend Interlochen Arts Academy in Michigan. He recorded his first album in 1979 titled "Totally Psyched", a gospel release funded by an investor. The success of the album gave...
’s music video for the single “I Do” produced by singer/songwriter Nathan Leigh Jones
Nathan Leigh Jones
Nathan Leigh Jones is a pop singer, songwriter and pianist born in Adelaide Australia, currently living between both Sydney Australia and New York City....
and mixed by New York producer J Chris Griffin
J Chris Griffin
J Chris Griffin is a record producer born in Georgia. He is now situated in New York City, currently operating from a private studio at The Engine Room in Manhattan....
. The music video for "I Do!" was directed by Alan Cumming
Alan Cumming
Alan Cumming, OBE is a Scottish stage, television and film actor, singer, writer, director, producer and author. His roles have included the Emcee in Cabaret, Boris Grishenko in GoldenEye, Kurt Wagner/Nightcrawler in X2: X-Men United, Mr. Elton in Emma, and Fegan Floop in the Spy Kids trilogy...
and Ned Stresen-Reuter, and made its broadcast premiere on Logo on February 2, 2010.[3]
Farrad lent vocal talent to NYC artists, Apokalipps, first EP "Change Positions", released January 29, 2009.
Farrad is inspired by artists Stevie Wonder, Tina Turner, Mick Jagger and pop stars Prince & Michael Jackson.
Discography
- The Time Is Now (2009)
- Pick Your Face Up Off the Floor: The Remixes (2009)
- Misunderstood EP (2010)
- The Way You Do EP (2011)