Faith Popcorn
Encyclopedia
Faith Popcorn, is a futurist, author and founder and CEO of marketing consulting firm BrainReserve. Prior to founding her consultancy, Popcorn was an advertising agency creative director. She is a graduate of New York University and New York’s High School of Performing Arts
. Her best selling book is The Popcorn Report.
She is also quoted offering a predictions that "mechanized hugging booths" will replace pay-phones in cities as part of a cultural trend toward more physical contact. She's also said that 1950s slang will make a big comeback and that advances in genetics will allow people to custom design pets with bits of their own DNA so their dogs and cats resemble them. Other examples from this series of 2006 predictions of marketing trends that Popcorn claimed "were just around the corner" include lingerie infused with "neuro-chemicals" to enhance confidence and demand for "retort coaches" to help people sharpen their wit. Popcorn also predicted "removable cochlear-implants, rentable by the hour, that instantly lend you fluency in French or an understanding of how to tune a car".
Business book author William A. Sherden takes a skeptical view of her ideas about cocooning
, her most famous prediction, and concludes she was wrong on several other sampled predictions. On cocooning he provides statistics that demonstrate double digit percentage growth in activities outside the home in the five years following her prediction.
High School of Performing Arts
The High School of Performing Arts, more formally known as The School of Performing Arts: A Division of the Fiorello H. LaGuardia High School of Music & Art and Performing Arts, informally known as "PA", was a public alternative high school in New York, New York, USA that existed from 1948 through...
. Her best selling book is The Popcorn Report.
Phrases
Popcorn has coined various terms and phrases in her publications. For example "Brailling the culture" is her term for analyzing a range of cultural developments. Popcorn has identified a number of trends that she argued determine consumer behavior. She also developed a marketing model she calls "InCulture Marketing" which she says turns the culture itself into a medium for brand communications.Predictions
A Los Angeles Times entertainment section article, following Popcorn's predictions over a period of five years, credited her with identifying trends such as "food coaches" and "transcouture." In the popcorn report, she predicts that we will "Own your Own Android: You won't see humans driving buses, at supermarket check outs, or serving up fast (slow) food. They'll be replaced by colonies of androids who can walk your dog or fight your war."She is also quoted offering a predictions that "mechanized hugging booths" will replace pay-phones in cities as part of a cultural trend toward more physical contact. She's also said that 1950s slang will make a big comeback and that advances in genetics will allow people to custom design pets with bits of their own DNA so their dogs and cats resemble them. Other examples from this series of 2006 predictions of marketing trends that Popcorn claimed "were just around the corner" include lingerie infused with "neuro-chemicals" to enhance confidence and demand for "retort coaches" to help people sharpen their wit. Popcorn also predicted "removable cochlear-implants, rentable by the hour, that instantly lend you fluency in French or an understanding of how to tune a car".
Business book author William A. Sherden takes a skeptical view of her ideas about cocooning
Cocooning
Cocooning is the name given to the trend that sees individuals socializing less and retreating into their home more. The term was coined in the 1990s by Faith Popcorn, a trend forecaster and marketing consultant. Popcorn identified cocooning as a commercially significant trend that would lead to,...
, her most famous prediction, and concludes she was wrong on several other sampled predictions. On cocooning he provides statistics that demonstrate double digit percentage growth in activities outside the home in the five years following her prediction.