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Factory tour
Encyclopedia
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The intention is to ensure that whilst seeing the production processes of the factories and getting to know industrial culture, the visitors can also safely enjoy a sense of recreation. In addition, the factories that were originally closed to the public are now able to embrace the public, so that people in turn can discover the vitality of the traditional manufacturing industry through systematically knowing the industry, reading culture and visiting the production process. Furthermore, through experiencing the merchandise, a positive circle of consumption is created, thereby stimulating revitalization of local economy and the cluster effect.
These manufacturing companies that offer these factory tours think of it as public relations
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
. Most factory tours have a definite daily schedule, while some require an appointment (especially for large groups).
At the conclusion of a factory tour, the company even gives away samples of their products.